+17%
conversion rate
We Have Driven Impact At
Unlocking Your Business's Potential with Superior Audit
Ever feel like you’re not getting the most value out of your digital marketing efforts? Have you invested in online campaigns, yet your ROI seems painfully low?
Your business deserves better. And the path to better begins with a thorough, data-driven digital marketing audit. It’s an essential diagnostic tool, combing through every aspect of your current digital marketing strategy to propose actionable improvements.
Single Grain excels at providing strategic, revealing, needle-moving audits. Our team of experts carefully examines your business’s digital presence and its performance, identifying what is working and, more importantly, what isn’t.
Specializing in Detailed, High-Impact Digital Marketing Audits
At Single Grain, we put existing strategies to the test. We rigorously analyze your website, social media profiles, SEO performance, content, and pay-per-click campaigns to deliver a comprehensive assessment of your digital marketing efforts.
We determine the effectiveness of your initiatives and reveal undiscovered opportunities that could skyrocket your business growth. Our in-depth insights are designed to help you calibrate your strategy toward improved results and greater ROI.
Our diligence breeds success. When you engage Single Grain for a digital marketing audit, you get the benefit of our:
- In-depth website audit
- Comprehensive social media audit
- Detailed SEO performance assessment
- Content marketing review
- Pay-per-click campaign analysis
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift from performance to brand marketing in paid advertising, highlighting the importance of a full-funnel approach and impression-based channels for long-term growth. They explore the transition to ads that include consideration and awareness phases and the challenges of digital marketing attribution. The discussion also covers the need for analyzing campaign impacts beyond 30 days, the role of data, and the importance of patience in top-of-funnel campaigns for sustainable growth.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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What exactly does a digital marketing audit entail?
A digital marketing audit is a comprehensive, systematic analysis of the strategies, tactics, and results of your current digital marketing efforts. It examines your website, SEO, social media presence, content strategy, and other digital marketing elements. Our expert team will look at key metrics, evaluate your online presence, and compare it to your competitors. The goal is to identify what’s working, what’s not, and where there are opportunities for improvement. It’s like a health check-up for your digital marketing strategy.
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How often should I get a digital marketing audit?
The frequency of a digital marketing audit can vary depending on your business and its objectives. However, as a general rule, we recommend conducting a comprehensive audit at least once a year. This can help you stay up-to-date with the fast-paced digital marketing landscape, ensure you’re meeting your KPIs, and keep your strategy aligned with your business goals. However, if you’re launching a new product, rebranding, or noticing a significant drop in performance, an additional audit may be necessary.
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How can a digital marketing audit benefit my business?
A digital marketing audit can provide invaluable insights into your business. It can help you understand what’s working well, where there’s room for improvement, and what strategies may not be delivering as expected. It enables you to make data-driven decisions, optimize your strategy, and ultimately increase your ROI. Furthermore, it can help you identify new opportunities, better understand your audience’s behavior, and stay ahead of your competitors. It’s like having a roadmap to your digital marketing success.
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Can I conduct a digital marketing audit myself or do I need to hire professionals?
While you may conduct a basic audit yourself, a professional digital marketing audit is more comprehensive and can provide deeper insights. Our team of digital marketing experts have the skills, experience, and tools to conduct a thorough audit. They can critically analyze your online presence, uncover hidden issues, and provide strategic recommendations. Doing it yourself might save you money upfront, but hiring professionals can provide a greater return in the long run by identifying improvement areas you might not have noticed and suggesting effective strategies you might not have considered.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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