+17%
conversion rate
We Have Driven Impact At
Maximize Your Impact With Meta Marketing
Does your current e-commerce marketing approach seem like a veritable labyrinth, with no clear path to your desired success? You’re not alone. The realm of meta marketing in the e-commerce industry is dense, filled with challenges that can stump even the most experienced online retailer.
From data analysis and strategy development to campaign deployment and monitoring, meta marketing is comprehensive. Not being able to fully navigate this complex structure could mean that your online store is not reaching its full potential.
But don’t despair. The solution lies in partnering with a seasoned meta marketing agency that specializes in e-commerce. You need a partner who can decode this labyrinth and help you tread the right path to success.
That’s where Single Grain comes in. We’ve helped e-commerce businesses worldwide to unlock their true potential by harnessing the power of meta marketing. Rely on us, and no marketing challenge will be too big to overcome.
We Transform Your Business With Meta Marketing
At Single Grain, we recognize the transformative power of meta marketing in the e-commerce landscape. It’s not just a tool, but a compass guiding your online store towards success. We will collaborate with you to dissect your e-commerce business and craft a bespoke, comprehensive meta marketing strategy.
Armed with a seasoned team of marketing maestros and cutting-edge technology, we don’t just set this strategy into motion. We continuously monitor, adapt, and fine-tune your campaigns, ensuring your e-commerce marketing efforts are always hitting the mark and yielding the results you desire.
Entrust Single Grain with your e-commerce meta marketing needs. Watch as your online sales soar and your brand presence cultivates a resonance with your target customers, fostering enduring relationships.
Our e-commerce meta marketing services include:
- Strategic consulting
- Target audience analysis
- Cross-platform campaign deployment
- Data-driven campaign optimization
- Multi-level market research
- Brand development and positioning
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies, emphasizing the importance of value beyond media buying. They share personal stories and explore agency growth, challenges, and the shift towards deeper analysis and client success. The conversation also touches on the implications of automation, programmatic SEO, AI, and the financials of running a successful agency.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
Frequently Asked Questions
And We Have The Answers
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What is a meta marketing agency?
An e-commerce-focused meta marketing agency is a specialized firm that concentrates on promoting other marketing agencies within the digital commerce realm. These agencies excel in offering a range of services to fellow marketing firms, including SEO, PPC, content marketing and beyond, all tailored to the unique demands and opportunities of the e-commerce industry.
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Why would I need a meta marketing agency?
If you’re an e-commerce business, a meta marketing agency can be an invaluable ally in enhancing your promotional strategies. Meta marketing agencies possess a wealth of experience in aiding businesses like yours, and can bolster your online presence, drive lead generation, and amplify revenue growth. Additionally, they can assist in refining your website and content to captivate a larger customer base.
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How is meta marketing different from traditional marketing?
In the realm of e-commerce, meta marketing takes on a distinctive role, concentrating solely on promoting other marketing agencies rather than marketing products or services directly to consumers. Meta marketing agencies possess a specialized comprehension of the unique marketing hurdles that these agencies encounter. They are equipped to offer tailored strategies to surmount these obstacles, thereby enhancing their online presence and market reach.
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What services do meta marketing agencies offer?
In the e-commerce landscape, meta marketing agencies extend a comprehensive suite of marketing solutions, encompassing SEO, PPC, content promotion, social media outreach, email campaigns, and beyond. Additionally, they provide strategic counsel and planning assistance, enabling e-commerce businesses to devise potent marketing blueprints. Each meta marketing agency is unique, hence it’s crucial to select one that aligns with your specific requirements and objectives.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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