+403%
traffic
We Have Driven Impact At
Maximize Your Impact With Meta Marketing
Does your current marketing approach feel like a labyrinth, with no clear path to your desired SaaS success? You’re not alone. The world of meta marketing is intricate, filled with challenges that can perplex even the most seasoned software service provider.
From data analysis and strategy development to campaign deployment and monitoring, meta marketing is comprehensive. Not being able to fully navigate this complex structure could mean that your SaaS business is not reaching its full potential.
But don’t lose hope. The solution lies in partnering with a seasoned meta marketing agency. You need a partner who can decipher this labyrinth and help you tread the right path to success in the SaaS industry.
That’s where Single Grain comes in. We’ve helped SaaS businesses worldwide to unlock their true potential by harnessing the power of meta marketing. Rely on us, and no marketing challenge will be too big to overcome.
We Transform Your Business With Meta Marketing
At Single Grain, we recognize the power of meta marketing in the SaaS landscape, not merely as a tool, but as a compass guiding you towards success. We will collaborate with you to dissect your SaaS business and craft a bespoke, comprehensive meta marketing strategy.
Armed with a veteran team of marketing experts and cutting-edge technology, we will not only execute this strategy, but continuously track, adjust, and enhance your campaigns. Our goal is to ensure your marketing initiatives are always precise and yielding the anticipated outcomes.
Entrust Single Grain with delivering a complete meta marketing solution for your SaaS enterprise. You’ll witness your revenues soar while simultaneously cultivating a brand identity that resonates with your target users and nurtures enduring relationships.
Our meta marketing services for SaaS include:
- Strategic consulting
- Target audience analysis
- Cross-platform campaign deployment
- Data-driven campaign optimization
- Multi-level market research
- Brand development and positioning
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies, emphasizing value beyond media buying. They share personal stories, expertise in Google Ads, and agency growth. The conversation focuses on agencies needing to provide deeper value, the challenges of media buying, and the shift towards performance-based models. They explore automation, programmatic SEO, AI, and the idea of agencies having stakes in client businesses. The episode concludes with Kasim's experience selling his agency with a profitable margin.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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What is a meta marketing agency?
A meta marketing agency, in the context of the SaaS industry, is a specialized entity that concentrates on promoting other marketing agencies. These agencies excel in delivering specific marketing solutions, like SEO, PPC, and content marketing, tailored to the unique needs of other marketing agencies operating within the software as a service sphere.
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Why would I need a meta marketing agency?
If you’re operating within the SaaS sector, a meta marketing agency can be a game-changer for your promotional endeavors. These agencies are seasoned in enhancing the marketing strategies of businesses like yours, enabling you to boost your digital presence, drive lead generation, and escalate revenue growth. They also offer expertise in fine-tuning your website and content to magnetize a larger clientele base.
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How is meta marketing different from traditional marketing?
Meta marketing, in the context of SaaS, zeroes in on promoting other marketing agencies, a contrast to conventional marketing that targets the promotion of products or services to end-users. Meta marketing agencies possess a distinct comprehension of the marketing hurdles that SaaS agencies encounter, and are equipped to offer tailored strategies to navigate these obstacles successfully.
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What services do meta marketing agencies offer?
In the SaaS sector, meta marketing agencies extend a plethora of services, encompassing SEO, PPC, content marketing, social media outreach, email campaigns, and beyond. These agencies also deliver strategic counsel and blueprinting services, empowering software-as-a-service businesses to craft potent marketing roadmaps. Each agency specializing in meta marketing is unique, hence, it’s crucial to select one that aligns with your specific requirements and objectives.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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