“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unlock Your Website's Potential with Superior CRO Audit
Are you grappling with low booking rates despite having a beautifully designed website and high visitor traffic?
Your challenge might be rooted in unidentified inconsistencies within your site that discourage guests from finalizing their bookings. Often, simple adjustments that are overlooked can lead to significant revenue losses. The solution? Implementing a comprehensive Conversion Rate Optimization (CRO) audit tailored for the hotel industry.
A hotel-specific CRO audit identifies and scrutinizes the various obstacles preventing your site from achieving maximum bookings. Then, strategic modifications can be made to enhance performance. But conducting a thorough CRO audit for a hotel website is a complex task. Overlooking even a minor detail can continue to impede your site’s performance.
That’s where we step in. Our team is adept at conducting meticulous CRO audits for hotels, identifying all barriers to conversion on your site. We simplify the process to get your hotel website back on track and performing at its optimal level, ensuring your rooms are filled and your guests are satisfied.
Expert CRO Audit Services by Single Grain
At Single Grain, we are committed to driving tangible results in the hospitality industry. Our expert team offers personalized CRO audit services tailored to the unique challenges faced by hotels. We meticulously examine every aspect of your hotel’s website, from design to content to user journey, and identify what captivates your guests and what doesn’t. We delve into the smallest details to spot inconsistencies that could be hindering your booking rate.
Upon identifying these obstacles, we strategize and implement action plans to rectify them. We narrate your hotel’s story in a way that resonates with your guests, optimizes their online experience, and drives bookings. Our systematically devised strategies are bespoke, giving your hotel the unique online presence it deserves.
Partner with Single Grain and witness the transformation of your hotel website’s performance. Let’s turn your website visits into confirmed bookings with precision.
- Comprehensive CRO audit
- Personalized advice for optimization
- Identification and diagnosis of site flaws
- Strategic planning for improved conversions
- Constant monitoring for consistent performance
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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How do CRO audit services enhance my online business performance?
In the hotel industry, CRO, or Conversion Rate Optimization, is a critical tool aimed at enhancing your website or booking pages to increase the percentage of visitors who complete a desired action – such as booking a room, subscribing to a newsletter, or downloading a brochure. A specialized CRO audit service delves into the depths of your website’s analytics, guest behavior, and conversion pathways to pinpoint areas for enhancement. It’s not just about attracting more visitors to your site, but ensuring those visitors translate into bookings. By conducting a CRO audit, you can discover untapped opportunities to elevate conversions, boost revenue, and improve guest experience.
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What does a CRO audit service typically include?
Every audit we conduct for hotel conversion rate optimization (CRO) is bespoke, designed to align with your unique hospitality business requirements. This typically encompasses an in-depth examination of your website’s data analytics, visitor behavior, guest journey mapping, conversion pathway scrutiny, and evaluations of guest experience. We also implement split testing, thermal mapping analysis, and scrutinize your website’s aesthetics and content. Our objective is to pinpoint any obstacles that might be hindering potential guests from making a booking and deliver practical solutions to surmount these barriers.
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How often should I consider using CRO audit services?
The regularity of a CRO audit for your hotel’s online presence is influenced by several elements such as the scale of your website, the intricacy of your guest booking process, the amount of your online visitor traffic, and the ever-changing landscape of the hospitality industry. As a general guideline, it’s advisable to carry out a thorough CRO audit at least annually. If your hotel is experiencing significant website updates, introducing new amenities or services, or observing an unexpected decline in online bookings, more frequent audits might be necessary.
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Can CRO audit services help my business even if I have a small website and limited traffic?
Indeed! CRO audit services aren’t solely the domain of sprawling enterprises with massive footfall. They can unearth crucial insights for establishments of all scales. Even if your hotel website sees modest visitor numbers, a CRO audit can empower you to comprehend how guests engage with your online presence, pinpoint potential barriers to bookings, and make certain every site visitor is a potential guest. Bear in mind, it’s not just about the volume of site visitors, but their quality and the effectiveness of turning them into actual hotel guests.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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