+17%
conversion rate
We Have Driven Impact At
Unlock Your Website's Potential with Superior CRO Audit
Are you experiencing disappointing sales figures despite your luxury brand’s beautifully designed website and high visitor numbers?
The problem could be hidden inconsistencies within your site that discourage potential customers from making a purchase. Often, minor adjustments that are missed can lead to significant revenue losses. The remedy? A thorough Conversion Rate Optimization (CRO) audit tailored for the luxury market.
A CRO audit for luxury brands identifies and scrutinizes the various obstacles preventing your site from achieving optimal sales. Subsequently, strategic modifications can be implemented to enhance performance. However, conducting a CRO audit in the luxury sector is a complex task. Overlooking even a minor detail can continue to impede your site’s performance.
That’s where Single Grain steps in. Our team is adept at conducting meticulous CRO audits for luxury brands, pinpointing all conversion barriers on your site. We simplify the process to get your luxury website back on track and performing at its highest potential.
Expert CRO Audit Services by Single Grain
At Single Grain, we are committed to crafting a digital experience that mirrors the exclusivity and elegance of your luxury brand. Our expert team offers personalized CRO audit services, tailored to the unique challenges faced by luxury brands in the digital landscape. We meticulously analyze every facet of your website, from its design to its content, and the journey it offers to your discerning clientele, identifying what enhances their experience and what detracts from it.
Upon identifying any elements that may be diminishing the opulence of your online presence, we strategize and implement action plans to rectify them. We narrate your brand story in a way that resonates with your high-end audience, optimizes their user experience, and drives conversions. Our strategies are as bespoke as the luxury products you offer, giving your brand the unique digital positioning it deserves.
Partner with Single Grain and witness the transformation of your website’s performance. Let’s turn your clicks into conversions with the precision of a master watchmaker.
- Comprehensive CRO audit
- Personalized advice for optimization
- Identification and diagnosis of site flaws
- Strategic planning for improved conversions
- Constant monitoring for consistent performance
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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How do CRO audit services enhance my online business performance?
In the realm of luxury, Conversion Rate Optimization (CRO) takes on a unique significance. It’s about refining your online presence, whether it’s your website or exclusive landing pages, to increase the proportion of visitors who engage in a coveted action – be it acquiring a high-end product, subscribing to a premium newsletter, or downloading an exclusive whitepaper. A CRO audit service, specifically tailored for the luxury industry, delves into the intricate details of your website’s analytics, user behavior, and conversion pathways to pinpoint areas ripe for enhancement. It’s not merely about attracting a high volume of traffic to your site, but ensuring that this traffic translates into tangible conversions. By conducting a comprehensive CRO audit, you can unveil hidden opportunities to elevate conversions, escalate revenues, and enrich the user experience for your discerning clientele.
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What does a CRO audit service typically include?
Every luxury brand CRO audit we conduct is bespoke, meticulously crafted to align with your exclusive business requirements. This typically encompasses an in-depth exploration of your website analytics, a study of user behavior, and a detailed examination of customer journey maps. We also delve into conversion funnel scrutiny and user experience evaluations. Our team carries out A/B testing, heat map analysis, and a comprehensive review of your website’s aesthetics and content, all essential in the luxury industry. Our objective is to pinpoint any obstacles hindering your high-end clientele from making a purchase and supply practical, effective strategies to surmount these hurdles.
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How often should I consider using CRO audit services?
The regularity of luxury-focused CRO audit services hinges on several elements, such as the magnitude of your digital showroom, the intricacy of your luxury customer journey, the amount of your online visitor traffic, and the ever-evolving characteristics of the luxury market. Nonetheless, it’s generally advised to carry out a thorough CRO audit at least annually. If you’re implementing significant modifications to your online platform, introducing new high-end products or services, or experiencing an unexpected decline in conversions, you might find more frequent audits beneficial.
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Can CRO audit services help my business even if I have a small website and limited traffic?
Indeed! CRO audit services are not solely the domain of large-scale enterprises with massive traffic influx. They can unearth crucial insights for businesses across the spectrum, including those in the luxury sector. Even if your digital presence is boutique-sized with a select audience, a CRO audit can illuminate how visitors engage with your high-end offerings, pinpoint potential barriers to conversion, and ensure every interaction is meaningful. After all, it’s not just about the volume of visitors, but the caliber of these visitors and the effectiveness of their conversion into loyal patrons.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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