+17%
conversion rate
We Have Driven Impact At
Unlock Your Website's Potential with Superior CRO Audit
Struggling with low conversion rates despite having a well-constructed website and abundant traffic?
Your issue might stem from unidentified discrepancies within your site that deter visitors from converting. Oftentimes, simple fixes that are overlooked can result in immensurable losses. The solution? Implementing a comprehensive Conversion Rate Optimization (CRO) audit.
A CRO audit identifies and analyzes the various barriers preventing your site from attaining maximum conversions. Then, strategic changes can be made to improve performance. But proper CRO auditing is an intricate task. Missing even a small detail can continue to hinder your site’s performance.
That’s where Single Grain comes into play. Our team is proficient at executing meticulous CRO audits, identifying all barriers to conversion on your site. We streamline the process to get your website back on track and performing at its peak.
Expert CRO Audit Services by Single Grain
At Single Grain, we firmly believe in driving real results. Our expert team offers personalized CRO audit services tailored to your specific challenges. We dissect every element of your website, from design to content to user journey, and identify what works and what doesn’t. We drill down to the minutest details to spot inconsistencies that could be damaging your conversion rate.
Upon identifying roadblocks, we strategize and implement action plans to rectify them. We narrate your brand story in a way that resonates with your audience, optimizes user experience, and drives conversions. Our systematically devised strategies are bespoke, giving your brand the unique positioning it deserves.
Partner with Single Grain and witness the transformation of your website’s performance. Let’s turn your clicks into conversions with precision.
- Comprehensive CRO audit
- Personalized advice for optimization
- Identification and diagnosis of site flaws
- Strategic planning for improved conversions
- Constant monitoring for consistent performance
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Counterintuitive YouTube ads strategy, Google’s 7-11-4 rule, Multiplying content using AI, Amazon’s excellent operations & more
In this episode, we discuss leveraging and maximizing AI tools and techniques in marketing to drive engagement and conversions. The importance of long-form YouTube ads and staying on platforms to enhance meaningful data are highlighted, as well as the significance of leadership in building and scaling successful organizations. The conversation also delves into the concept of the Lindy effect and its implications for businesses, and shares insights on hiring and talent strategies. Overall, it's a deep dive into strategies and practices that have been working well in the marketing landscape.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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How do CRO audit services enhance my online business performance?
CRO, or Conversion Rate Optimization, focuses on optimizing your website or landing pages to improve the percentage of visitors who complete a desired action – be it purchasing a product, signing up for a newsletter, or downloading a whitepaper. A CRO audit service dives deep into your website’s analytics, user behavior, and conversion paths to identify areas of improvement. It’s not just about driving traffic to your site, but ensuring that traffic converts. Through a CRO audit, you can uncover hidden opportunities to boost conversions, amplify revenues, and enhance user experience.
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What does a CRO audit service typically include?
Each CRO audit is unique and tailored to your business needs but usually includes analysis of website analytics, user behavior, customer journey maps, conversion funnel analysis, and user experience assessments. We also conduct A/B testing, heat map analysis, and review your website design and content. The goal is to identify any hurdles that are preventing visitors from converting and provide actionable insights to overcome these challenges.
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How often should I consider using CRO audit services?
The frequency of a CRO audit depends on various factors including the size of your website, the complexity of your conversion funnel, the volume of your web traffic, and the dynamic nature of your industry. However, as a rule of thumb, conducting a comprehensive CRO audit at least once a year is recommended. More frequent audits may be needed if you’re undergoing major website changes, launching new products or services, or if you notice a sudden drop in conversions.
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Can CRO audit services help my business even if I have a small website and limited traffic?
Absolutely! CRO audit services aren’t just for large businesses with high volumes of traffic. They can reveal invaluable insights for businesses of all sizes. Even if you have a small website and limited traffic, a CRO audit can help you understand how visitors interact with your site, identify potential conversion blockers, and ensure every visitor counts. Remember, it’s not just about quantity of traffic, but quality and converting that traffic effectively.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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