+17%
conversion rate
We Have Driven Impact At
Optimizing Conversion with a Tailored Sales Funnel
Are your high-end leads not converting into loyal patrons as you’d expect?
Building a reliable clientele in the luxury market is a challenging task. Perhaps you’ve tried all the marketing strategies in your playbook, but your sales funnel seems to operate more like a sieve, letting valuable potential patrons slip through your grip. It could be frustrating, time-consuming, and resource-draining auditing the funnel, pinpointing issues, and making the necessary improvements yourself.
How about collaborating with a seasoned sales funnel agency that specializes in the luxury sector to get measurable results? Single Grain approaches your marketing funnel like a master jeweler: we hypothesize, test, analyze and optimize to translate your prospects into purchasers of luxury.
Streamlining Your Sales Funnel: The Single Grain Way
At Single Grain, we implement robust strategies that multiply your conversion rate and drive growth in the luxury market. The absence of a well-structured sales funnel can impede your expansion; we tackle this issue head-on with a laser-focused approach that integrates seamlessly with your overall luxury marketing plan.
We scrutinize each stage of your sales funnel – awareness, consideration, decision, and retention – to identify gaps and develop tailored solutions. Our priority is to leverage digital touchpoints that guide affluent prospects through your sales funnel, culminating in a high-value sale and a satisfied luxury customer.
Our years of experience in the luxury industry have equipped us with the acumen needed to overhaul your sales process effectively and efficiently. Simply put, we ensure your marketing efforts directly translate to an impressive ROI in the luxury market.
By teaming up with us, a top-tier sales funnel agency, you can count on:
- Comprehensive funnel audit
- Strategic funnel optimization
- Personalized luxury buying journey mapping
- Data-driven decision-making
- Luxury content strategy development & execution
- Email & drip campaigns for luxury clientele
- Website and landing page optimization for luxury products
- Analytics & performance tracking
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, emphasizing revenue milestones, referrals, and acquisitions. They examine influencers' financial motivations and disparities in platform earnings, like YouTube and Twitch. The talk includes marketing strategy variations by company revenue (at the $1M, $10M, $100M levels) and why creators like MrBeast are popular, focusing on influencers' priorities. This offers insights into marketing and advertising industry dynamics.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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What sets your sales funnel agency apart from others?
What distinguishes us is our profound expertise and seasoned experience in crafting high-performing sales funnels, specifically tailored for the luxury sector. We’ve partnered with an eclectic mix of businesses, from burgeoning startups to esteemed Fortune 500 companies, consistently delivering noteworthy results. Unlike other agencies, we shun the generic, one-size-fits-all approach. Instead, we meticulously customize our strategies to align with your unique business objectives, harnessing industry best practices, cutting-edge technology, and insightful data to construct a sales funnel that propels conversions. Moreover, we’re always at the vanguard of the latest industry shifts, ensuring your luxury brand remains a step ahead in this ever-evolving landscape.
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How does a sales funnel agency differ from a traditional marketing agency?
While a conventional marketing firm might concentrate on various elements such as elevating brand visibility, generating potential leads, or enhancing customer interaction, a sales funnel agency, particularly in the luxury sector, has a unique objective. Our primary goal is to navigate potential high-end clients through the purchasing journey, transforming them into actual patrons. Each technique and approach we employ is meticulously crafted to nudge prospects towards a luxury purchase, thereby optimizing the yield on your marketing investment.
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What are the best channels for sales funnel marketing?
The optimal pathways for luxury sales funnel marketing are contingent on your exclusive product and discerning clientele. Our team will meticulously dissect your business blueprint and high-end audience to pinpoint the most potent platforms for your luxury sales funnel. While no two strategies are mirror images, we leverage our extensive knowledge and constantly refreshed data to make enlightened choices about the marketing avenues that will deliver the most substantial ROI and the most effective route to amplified revenue.
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How much should I budget for a successful sales funnel strategy?
The financial resources you earmark for your high-end sales funnel approach should be reflective of your luxury brand’s scale, ambitions, and fiscal capacity. We will furnish a tailored proposition delineating the optimal investment required to allure and transform affluent prospects into loyal patrons via your sales funnel. For a complimentary, no-strings-attached consultation, we invite you to connect with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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