+17%
conversion rate
We Have Driven Impact At
Optimizing Conversion with a Tailored Sales Funnel
Are your online shoppers abandoning their carts more often than they’re checking out?
Establishing a loyal customer base in the e-commerce world can be a daunting task. Perhaps you’ve exhausted all the digital marketing tactics in your arsenal, but your sales funnel seems to function more like a colander, allowing valuable potential customers to escape. It can be exasperating, time-consuming, and costly to scrutinize the funnel, identify problems, and implement the necessary enhancements on your own.
Have you considered partnering with a seasoned sales funnel agency to achieve quantifiable results? Single Grain approaches your e-commerce sales funnel like a data analyst: we hypothesize, test, analyze and optimize to convert your site visitors into successful transactions.
Streamlining Your Sales Funnel: The Single Grain Way
At Single Grain, we implement robust strategies that amplify your e-commerce conversion rate and propel your online store’s growth. The absence of a well-structured sales funnel can impede your progress; we confront this challenge head-on with a laser-focused approach that integrates seamlessly with your overall digital marketing strategy.
We meticulously examine each stage of your e-commerce sales funnel – awareness, consideration, decision, and retention – to pinpoint gaps and devise tailored solutions. Our priority is to leverage digital touchpoints that guide online shoppers through your sales funnel, culminating in a successful purchase and a delighted customer.
Our years of experience in the e-commerce landscape have equipped us with the acumen needed to revamp your online sales process effectively and efficiently. Simply put, we ensure your digital marketing efforts directly translate to an impressive ROI.
By partnering with us, a top-tier sales funnel agency, you can count on:
- Comprehensive e-commerce funnel audit
- Strategic funnel optimization
- Personalized online shopping journey mapping
- Data-driven decision-making
- E-commerce content strategy development & execution
- Email & drip campaigns
- Website and landing page optimization for e-commerce
- E-commerce analytics & performance tracking
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, from revenue milestones to acquisitions. They analyze influencer earnings on platforms like YouTube and Twitch, marketing strategies at various revenue levels ($1M, $10M, $100M), and why creators like MrBeast succeed, offering insights for marketing professionals.
Learn More About The Work We’ve Done
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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What sets your sales funnel agency apart from others?
What distinguishes us is our profound expertise and track record in crafting high-performing e-commerce sales funnels. We’ve partnered with a broad spectrum of enterprises, from nascent online stores to Fortune 500 e-commerce giants, consistently achieving remarkable outcomes. Unlike typical agencies, we shun the cookie-cutter approach. Instead, we customize our strategy to align with your unique e-commerce goals, harnessing industry best practices, cutting-edge technology, and insightful data to construct a sales funnel that propels conversions. Moreover, we’re perpetually on the cutting edge of the latest industry shifts, ensuring your e-commerce business remains a step ahead in the competitive landscape.
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How does a sales funnel agency differ from a traditional marketing agency?
An ordinary marketing firm might concentrate on a variety of elements such as brand visibility, lead acquisition, or customer interaction. However, in the context of e-commerce, a sales funnel agency like ours takes a more targeted approach: steering potential shoppers through the online purchasing journey to transform them into confirmed buyers. Every method and plan we put into action is meticulously crafted to nudge prospects nearer to finalizing a purchase, thereby optimizing the efficiency of your marketing investment.
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What are the best channels for sales funnel marketing?
The optimal pathways for e-commerce sales funnel strategies hinge on your specific merchandise and intended consumers. Our squad will diligently scrutinize your online retail model and consumer demographics to pinpoint the most potent platforms for your sales funnel. While each approach is unique, we leverage our extensive knowledge and constantly refreshed insights to make educated choices about the marketing avenues that will yield the most significant ROI and pave the way for amplified revenue.
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How much should I budget for a successful sales funnel strategy?
The financial commitment required for your e-commerce sales funnel blueprint is largely contingent on your business’s scale, goals, and available resources. We’re here to offer a tailored proposal, detailing the investment needed to successfully draw in and transform prospects into loyal customers via your sales funnel. To discuss this without any obligation, we invite you to connect with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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