+403%
traffic
We Have Driven Impact At
Optimizing Conversion with a Tailored Sales Funnel
Are your software trials not converting into subscriptions as you’d hope?
Building a reliable user base in the SaaS industry is challenging. Perhaps you’ve exhausted all the marketing strategies in your arsenal, but your sales funnel seems to function more like a colander, allowing valuable potential users to slip away. It can be frustrating, time-consuming, and resource-draining to audit the funnel, identify issues, and implement the necessary improvements yourself.
How about partnering with a seasoned sales funnel agency to achieve measurable results? Single Grain approaches your SaaS marketing funnel like a data scientist: we hypothesize, test, analyze and optimize to convert your free trials into loyal subscribers.
Streamlining Your Sales Funnel: The Single Grain Way
At Single Grain, we implement robust strategies that multiply your SaaS product adoption rate and drive business growth. The lack of a well-structured sales funnel can hinder your growth; we tackle this issue head-on with a laser-focused approach that integrates seamlessly with your overall SaaS marketing plan.
We scrutinize each stage of your sales funnel – awareness, consideration, decision, and retention – to identify gaps and develop tailored solutions. Our priority is to leverage digital touchpoints that guide prospects through your sales funnel, culminating in a successful software subscription and a satisfied customer.
Our years of experience in the SaaS industry have equipped us with the acumen needed to overhaul your sales process effectively and efficiently. Simply put, we ensure your marketing efforts directly translate to an impressive ROI.
By teaming up with us, a top-tier sales funnel agency, you can count on:
- Comprehensive SaaS funnel audit
- Strategic funnel optimization
- Personalized software buying journey mapping
- Data-driven decision-making
- Content strategy development & execution
- Email & drip campaigns
- Website and landing page optimization
- Analytics & performance tracking
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agencies' growth, revenue milestones, referrals, acquisitions, and influencers' financial goals across platforms like YouTube and Twitch. They compare marketing strategies at different revenue stages ($1M, $10M, $100M) and examine factors behind content creators' popularity, offering insights into marketing and advertising dynamics.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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What sets your sales funnel agency apart from others?
What distinguishes us is our profound expertise and seasoned experience in architecting high-performance sales funnels, specifically for the SaaS sector. We’ve collaborated with an eclectic mix of enterprises, from budding startups to established Fortune 500 companies, consistently achieving remarkable outcomes. Unlike other agencies, we shun the generic, one-size-fits-all approach. Instead, we meticulously tailor our strategies to align with your unique business goals, harnessing industry best practices, cutting-edge technology, and insightful data to engineer a sales funnel that catalyses conversions. Moreover, we remain perpetually abreast of the latest industry shifts and trends, ensuring your SaaS business remains a step ahead in the competitive landscape.
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How does a sales funnel agency differ from a traditional marketing agency?
In the realm of SaaS, a conventional marketing firm might concentrate on several areas such as brand visibility, user acquisition, or client interaction. However, a SaaS-oriented sales funnel agency like ours has a unique emphasis: steering potential users through the subscription process to transform them into actual software users. Each method and approach we employ is crafted to propel prospects nearer to subscribing, optimizing the yield on your marketing investment.
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What are the best channels for sales funnel marketing?
The optimal avenues for SaaS sales funnel strategies hinge on your unique software solution and intended user base. Our team will diligently dissect your SaaS business framework and prospective clients to pinpoint the most potent platforms for your sales funnel. While each strategy is as distinct as a fingerprint, we leverage our extensive knowledge and continuously refreshed data to make judicious choices about the marketing channels that will yield the highest ROI and the most effective route to amplified revenue.
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How much should I budget for a successful sales funnel strategy?
The investment required for your SaaS sales funnel blueprint is contingent on your organization’s scale, goals, and financial resources. We’ll deliver a tailored proposal delineating the optimal expenditure to proficiently attract and transform prospects into loyal customers via your sales funnel. For a complimentary, no-strings-attached consultation, feel free to connect with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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