+17%
conversion rate
We Have Driven Impact At
Revamp Your Strategy with Effective Inbound Marketing
Are you grappling with unresponsive customer outreach and dwindling shopper engagement in your e-commerce business?
Traditional marketing techniques are becoming increasingly ineffective in the e-commerce landscape. They’re disruptive, intrusive, and often overlooked by today’s discerning online shoppers. Products and services pushed onto customers often fail to forge meaningful business relationships built on trust and value.
To overcome this, you need to implement an effective inbound marketing strategy. Inbound marketing is about attracting customers to your online store organically, mainly through valuable content, effective Search Engine Optimization (SEO), and impactful social media presence. This method naturally attracts potential shoppers and promotes a customer-business relationship built on trust.
Single Grain offers robust inbound marketing services that can help rejuvenate your e-commerce marketing strategy. We understand your struggle in the digital marketplace, and we can transform it into effective, tangible results.
Single Grain: Your Partner in Inbound Marketing
At Single Grain, we understand the unique challenges and opportunities that come with running an e-commerce business. We begin by conducting comprehensive research to fully grasp your industry, competitors, and target audience. This research phase allows us to develop an in-depth, data-driven inbound marketing strategy that’s tailor-made for your e-commerce business.
Our team of skilled professionals will generate highly targeted, high-quality content that provides genuine value to your online shoppers. We’ll optimize your e-commerce website and content to rank high in search engines, driving organic traffic to your virtual storefront. Plus, we’ll help you to leverage social media channels effectively to engage your audience and promote your products.
When you partner with Single Grain, you’ll receive a robust, result-oriented approach to e-commerce inbound marketing, comprising:
- SEO analysis and strategy
- Content development and optimization
- Social media management
- Email marketing campaigns
- Landing page optimization
- Conversion optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation tactics, content creation, and building relationships. They explore Retention.com's unique lead capture methods, the timing of business sales, missed acquisition opportunities, and the effects of Google and OpenAI on search and marketing. They offer insights on using LinkedIn for leads, business timing, and the evolving digital marketing future.
Learn More About The Work We’ve Done
-
Increasing Free Quote Submissions on Homepage by 95%
-
300% Increase in BOFU ROAS after switching to programmatic
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
Increases Post Engagement Rate by 400% with Single Grain
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
Spend and Leads Increased While Earning a More Efficient CPA
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
-
What is inbound marketing, and how can it help my business?
In the realm of E-Commerce, inbound marketing is a strategic approach that concentrates on drawing in customers through meaningful and pertinent content, instead of intrusive and aggressive promotions. By crafting content that aligns with your target consumer’s interests and employing strategies such as SEO, social media engagement, and email campaigns, inbound marketing services are instrumental in magnetizing a higher volume of potential leads, fostering trust with your consumer base, and ultimately propelling your online sales to new heights.
-
How long does it take to see results from inbound marketing services?
In the e-commerce landscape, inbound marketing is a marathon, not a sprint. It demands endurance and tenacity. While strategies such as pay-per-click advertising can offer immediate gains, the true essence of inbound marketing is in cultivating a consistent stream of prospects and clients over the long haul. Given the variables of your market, competitors, and other dynamics, it might necessitate a span of several months or possibly over a year to witness substantial outcomes from your inbound marketing initiatives.
-
Can inbound marketing services work for B2B companies as well as B2C companies?
Definitely! E-commerce businesses, in particular, have reaped significant benefits from inbound marketing services. This strategy enables them to position themselves as industry pioneers, cultivate connections with key decision-makers, and guide potential customers through an extended buying journey. Whether your e-commerce platform offers high-end tech products to large corporations or wellness classes to individual users, inbound marketing can be customized to align with your unique objectives and requirements.
-
How do I know if inbound marketing services are right for my business?
Are you finding it challenging to drive traffic and conversions using conventional marketing methods in your e-commerce business? Or perhaps you’re weary of intrusive advertising strategies? If so, inbound marketing services could be the solution you’ve been seeking. They offer a more enduring, relationship-focused marketing approach that could be the key to unlocking your online store’s potential. Inbound marketing is designed to cultivate relationships with your target audience, fostering trust and loyalty. To explore how inbound marketing could revolutionize your e-commerce strategy, why not arrange a complimentary consultation with our expert team today?
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
Explore More on This Topic
How to Choose a Digital Marketing Agency for Your E-Commerce Brand
Online shopping is the norm in today’s society. Over 218.8 million American consumers will shop online in 2023 giving e-commerce brands a massive advantage over brick-and-mortar companies. But competition is fierce. There…
Full Article
How Inbound Marketing Is Changing – And What to Do About It
Inbound marketing has been the go-to marketing strategy for many businesses for some time now. However, the field is constantly evolving, and what used to work a few years ago…
Full Article
Ecommerce Marketing Tips and Tactics for Rapid Growth
With millions of products vying for attention on platforms like Amazon, Shopify and Etsy, the challenge for sellers to stand out is monumental. But it’s not just about being present…
Full Article
