+403%
traffic
We Have Driven Impact At
Revamp Your Strategy with Effective Inbound Marketing
Are you grappling with outreach strategies that seem to fall on deaf ears in the bustling Los Angeles market? Is customer engagement becoming a challenge?
Traditional marketing techniques are losing their charm in the City of Angels. They’re disruptive, intrusive, and often overlooked by today’s discerning consumers. Services and products thrust upon customers often fail to establish meaningful business relationships built on trust and value.
The solution lies in adopting an effective inbound marketing strategy. Inbound marketing is about organically drawing customers to your brand, primarily through valuable content, effective Search Engine Optimization (SEO), and a strong social media presence. This approach naturally attracts potential customers and fosters a customer-business relationship rooted in trust.
Single Grain, right here in Los Angeles, offers robust inbound marketing services that can breathe new life into your marketing strategy. We understand your struggle, and we’re ready to transform it into effective, tangible results.
Single Grain: Your Partner in Inbound Marketing
At Single Grain, Los Angeles, we understand that every business is unique and requires a bespoke approach. We kick off our process with a thorough research phase, delving into your industry, competitors, and target audience. This allows us to craft a data-driven inbound marketing strategy that is as unique as your LA-based business.
Our team of seasoned professionals will create high-quality, targeted content that adds real value to your customers. We’ll fine-tune your website and content to achieve high search engine rankings, driving organic traffic to your site. Additionally, we’ll guide you on how to use social media channels effectively to engage your audience.
When you choose to partner with Single Grain, you’re choosing a robust, results-driven approach that includes:
- Expert SEO analysis and strategy
- High-quality content development and optimization
- Effective social media management
- Engaging email marketing campaigns
- Optimized landing pages
- Conversion optimization strategies
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation, emphasizing engaging content, expert consultations, and relationship building to attract leads. They examine Retention.com's unique lead capture methods, challenges in sales strategy replication, and the impact of timing in business sales. Additionally, they touch on missed acquisition opportunities and the influence of Google and OpenAI on digital marketing futures, focusing on search and affiliate strategies.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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What is inbound marketing, and how can it help my business?
Are you looking for effective inbound marketing services in Los Angeles? Look no further! Inbound marketing is a powerful methodology that prioritizes attracting customers through valuable and relevant content, rather than interruptive and pushy advertising. By creating compelling content that resonates with your target audience and employing tactics like SEO, social media, and email marketing, our tailored inbound marketing services can help you attract more qualified leads, build trust with your audience, and ultimately drive more revenue for your business.
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How long does it take to see results from inbound marketing services?
When it comes to inbound marketing services in a bustling city like Los Angeles, patience and persistence are key. While there are tactics like paid advertising that can deliver quick wins, the true value of inbound marketing lies in creating a sustainable pipeline of leads and customers over time. The timeline for seeing significant results from your inbound marketing efforts can vary depending on factors such as your industry, competition, and other local dynamics. It’s important to keep in mind that in a competitive market like Los Angeles, it may take several months or even a year or more to see the desired outcomes from your inbound marketing strategy.
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Can inbound marketing services work for B2B companies as well as B2C companies?
Without a doubt! In fact, numerous B2B companies in the vibrant city of Los Angeles have achieved remarkable results with our top-notch inbound marketing services. Our expertise in this area enables businesses to establish themselves as thought leaders, cultivate strong connections with key decision-makers, and effectively nurture leads throughout a more extensive sales cycle. Regardless of whether you’re offering cutting-edge software solutions to enterprise companies or invigorating yoga classes to individual consumers, our tailored approach to inbound marketing can cater to your unique requirements and aspirations.
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How do I know if inbound marketing services are right for my business?
If you’re finding it challenging to generate leads and sales through traditional marketing channels in Los Angeles, or if you’re tired of relying on interruptive advertising tactics, our tailored inbound marketing services may be the solution your business needs. Additionally, if you’re looking to build a more sustainable, long-term marketing strategy that focuses on building relationships with your target audience in Los Angeles, our expert team can help you achieve those goals. To learn more about whether inbound marketing is right for your business in Los Angeles, schedule a free consultation with us today.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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