“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Revamp Your Strategy with Effective Inbound Marketing
Are you struggling with unresponsive outreach strategies and dwindling customer engagement?
Traditional marketing techniques are growing increasingly ineffective. They’re disruptive, intrusive, and often ignored by today’s discerning consumers. Services and products pushed onto customers often fail to forge meaningful business relationships built on trust and value.
To resolve this, you need to implement an effective inbound marketing strategy. Inbound marketing is about attracting customers to your brand organically, mainly through valuable content, effective Search Engine Optimization (SEO), and impactful social media presence. This method naturally attracts potential customers and promotes a customer-business relationship built on trust.
Single Grain offers robust inbound marketing services that can help revitalize your marketing strategy. We understand your struggle, and we can transform it into effective, tangible results.
Single Grain: Your Partner in Inbound Marketing
Our approach at Single Grain is tailor-made to your unique business needs. We start by conducting comprehensive research to fully understand your industry, competitors, and target audience. This research phase allows us to develop an in-depth, data-driven inbound marketing strategy that’s unique to your business.
Our team of skilled professionals will generate highly targeted, high-quality content that provides genuine value to your customers. We’ll optimize your website and content to rank high in search engines, driving organic traffic to your site. Plus, we’ll help you to leverage social media channels effectively to engage your audience.
Partnering with Single Grain, you’ll receive a robust, result-oriented approach comprising:
- SEO analysis and strategy
- Content development and optimization
- Social media management
- Email marketing campaigns
- Landing page optimization
- Conversion optimization
Featured Case Study: Intuit
Enhancing Visibility for New Services
Objectives
Intuit aimed to gain visibility and recognition for their new service, the Intuit Website Builder, amidst a market dominated by established competitors.
Challenges
The challenge was breaking into a new service area with high visibility despite being a household name in a different domain, particularly in a competitive market with players like GoDaddy.
Process
Single Grain focused on boosting organic search visibility through extensive content development to reinforce Intuit’s new positioning. A mix of link-building techniques tailored for the website-builder space was used, alongside ramping up blogging and social media efforts to engage Intuit’s user base and attract potential new customers.
Results
The strategy led to a significant boost in visibility across common search terms in a highly competitive keyword environment, demonstrating successful entry and growth in a new service domain.
Learnings
This case study illustrates the effectiveness of content-driven SEO and targeted link-building in gaining market visibility for new product offerings. It highlights the importance of adapting SEO strategies to the specific competitive and industry context.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
LinkedIn Leads on Retention.com, Selling Timing, Google's Future
Eric Siu and Neil Patel discuss LinkedIn lead generation, focusing on engaging content, expert consultation, building relationships, and showcasing successes. They highlight Retention.com's innovative lead capture methods and explore the challenges of replicating such sales strategies. The dialogue also touches on optimal times for business sales, missed acquisition opportunities, and the effects of emerging technologies like Google and OpenAI on digital marketing and search functionalities. This conversation provides insights into leveraging LinkedIn for leads, timing in business, and digital marketing's future.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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What is inbound marketing, and how can it help my business?
Inbound marketing is a methodology that focuses on attracting customers through valuable and relevant content, rather than interruptive and pushy advertising. By creating content that resonates with your target audience and using tactics like SEO, social media, and email marketing, inbound marketing services can help you attract more qualified leads, build trust with your audience, and ultimately drive more revenue for your business.
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How long does it take to see results from inbound marketing services?
Inbound marketing is a long-term strategy that requires patience and persistence. While some tactics like paid advertising can generate quick wins, the real value of inbound marketing lies in building a sustainable pipeline of leads and customers over time. Depending on your industry, competition, and other factors, it may take several months or even a year or more to see significant results from your inbound marketing efforts.
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Can inbound marketing services work for B2B companies as well as B2C companies?
Absolutely! In fact, many B2B companies have found great success with inbound marketing, as it allows them to establish thought leadership, build relationships with decision-makers, and nurture leads through a longer sales cycle. Whether you’re selling software to enterprise companies or yoga classes to individual consumers, inbound marketing can be tailored to your specific needs and goals.
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How do I know if inbound marketing services are right for my business?
If you’re struggling to generate leads and sales through traditional marketing channels, or if you’re tired of relying on interruptive advertising tactics, inbound marketing services may be a good fit for your business. Additionally, if you’re looking to build a more sustainable, long-term marketing strategy that focuses on building relationships with your target audience, inbound marketing can help you achieve those goals. To learn more about whether inbound marketing is right for your business, schedule a free consultation with our team today.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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