+10%
ROAS
We Have Driven Impact At
Achieving Incredible Impact with Your Content
Are you finding it challenging to create a strong online educational presence despite regularly publishing course content and educational materials?
Having a wealth of educational content doesn’t necessarily equate to having a strong online presence in the e-learning sector. Without a solid content strategy in place, your efforts might feel like delivering lectures in an empty classroom, missing valuable students and potential enrolments. A haphazard approach can cost you time, resources, and potential tuition revenue.
That’s where a powerful content strategy comes into play. A tailored strategy ensures that every piece of educational content aligns with your institution’s mission, resonates with your target learners, and motivates them to enrol and engage. By anchoring your content initiatives with a well-outlined strategy, you stop improvising and start inspiring.
Single Grain tailors a content strategy specifically for your online education platform based on thorough research and analysis. Our team, armed with industry insights and expert knowledge in online education, delivers a strategy that fits your institution like a graduation cap, driving results that matter.
Driving Business Results with Our Content Strategy Expertise
At Single Grain, we are well-versed in the intricacies of content marketing within the online education sector. By understanding your unique educational philosophy, the dynamics of the e-learning market, and the preferences of your learners, we craft a content strategy that propels your institution towards growth.
Our objective isn’t simply to produce more educational content. Instead, we prioritize quality, relevance, and learner engagement. Through precise targeting of your student demographic based on data and analytics, we ensure your content reaches the right learners, influencing their educational choices.
Our services extend beyond merely crafting the strategy. We assist in implementing it effectively within your online learning environment and monitor performance to adjust the strategy as needed. We are right there with you, offering the guidance you need to navigate the e-learning content landscape successfully.
Single Grain’s core content strategy services for the online education industry include:
- Comprehensive content audits
- Thorough competitor analysis
- Market research and learner segmentation
- Content creation, curation, and scheduling for online courses
- Data analysis and reporting
- Strategic content promotion
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Dominating Social Media: What to Post
Neil and Eric analyze 2024 social media content performance, focusing on high-engagement post types. They discuss the effectiveness of text content, user-generated material, and the strategic use of videos. Highlighting AI-generated CTAs and content upgrades to boost conversions, they also touch upon SaaS products' evolution in marketing. Featuring marketing experts Eric Siu and Neil Patel, this series offers concise marketing tips and strategies for skill enhancement.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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Why is having a content strategy important for my business?
Implementing a meticulously crafted content strategy is paramount for any online education platform in the current digital era. It empowers you to engage meaningfully with your learners, guaranteeing that your educational content is not only of superior quality but also reliable and pertinent. Furthermore, an effective content strategy can propel traffic towards your e-learning platform, enhance your digital visibility and trustworthiness, and ultimately, boost course enrollments and learner retention. Essentially, it harmonizes your educational goals with your learners’ aspirations, forging a mutually beneficial relationship.
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What components make up a comprehensive content strategy service?
A robust content strategy service, tailored for the online education sector, encompasses various elements, all designed to align with your educational institution’s objectives. This involves an in-depth comprehension of your learner demographics, a precise articulation of your content goals, the formulation of a pedagogical content calendar, and the development of engaging, high-quality educational content. Additionally, the service includes metrics to assess the effectiveness of your content. A top-notch content strategy service will also offer SEO enhancement, integration with social media platforms, and ongoing surveillance and fine-tuning to ensure sustained achievement in your online education endeavors.
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How can content strategy services benefit my business in the long run?
Allocating resources towards content strategy services can yield numerous enduring advantages for your online education platform. Initially, it assists in positioning your educational platform as a leader in the e-learning sector, enhancing your reputation and reliability. This can further foster enhanced learner engagement, loyalty towards your platform, and a surge in course enrollments, all of which can contribute to the growth of your platform. Additionally, a well-crafted content strategy can supercharge your SEO initiatives, augmenting the visibility of your platform to your intended learners, thereby driving more traffic and potential course enrollments.
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How do you approach creating a content strategy for a new client?
Our methodology for crafting a content strategy is meticulously tailored and strategic, specifically for the online education sector. We initiate the process by gaining a comprehensive understanding of your educational institution, your prospective learners, and your pedagogical objectives. Following this, we perform an exhaustive content evaluation to scrutinize your existing educational materials and pinpoint any educational gaps. Drawing on our insights, we devise a content blueprint that delineates what form of educational content to generate, the optimal time for its release, and the most effective platforms for its dissemination. This blueprint is adaptable and can be recalibrated based on the impact of your educational content and any shifts in your institutional strategy or objectives.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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