+10%
ROAS
We Have Driven Impact At
Achieving Incredible Impact with Your Content
Are you finding it challenging to establish a strong online presence for your educational institution despite regularly publishing content?
Having a wealth of educational content doesn’t necessarily equate to having a strong online presence. Without a solid content strategy in place, your efforts might feel like grading papers in the dark, missing valuable opportunities to attract and engage students. A haphazard approach can cost you time, resources, and potential enrolments.
That’s where a powerful content strategy comes into play. A tailored strategy ensures that every piece of educational content aligns with your institution’s mission, resonates with your target audience – be it students, parents, or educators, and drives them to take action. By anchoring your content initiatives with a well-outlined strategy, you stop guessing and start guiding.
Single Grain tailors a content strategy specifically for your educational institution based on thorough research and analysis. Our team, armed with industry insights and expert knowledge in the education sector, delivers a strategy that fits your institution like a graduation cap, driving results that matter.
Driving Business Results with Our Content Strategy Expertise
At Scholarly Pathways, we understand the intricate labyrinth of educational content marketing. By leveraging your unique institutional identity, educational market trends, and learner preferences, we craft a content strategy that propels your institution towards growth.
Our objective isn’t to simply produce more content. Instead, we prioritize quality, relevance, and learner engagement. Through precise targeting of your student audience based on data and analytics, we ensure your content reaches the right learners, influencing their educational choices.
Our services also extend beyond crafting the strategy. We assist in implementing it effectively within the educational landscape and monitor performance to adjust the strategy as needed. We are right there with you, offering the guidance you need to navigate the complex world of educational content marketing successfully.
Scholarly Pathways’ core content strategy services include:
- Comprehensive content audits
- Thorough competitor analysis
- Market research and learner segmentation
- Content creation, curation, and scheduling
- Data analysis and reporting
- Strategic content promotion
Are you ready to elevate your educational content strategy? Let’s shape the future of education together.
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Dominating Social Media: What to Post
Neil and Eric analyze social media content performance for 2024, examining high-engagement post types, effectiveness of text content and user-generated material on platforms like Instagram, YouTube, and TikTok. They discuss short and long-form video strategies, AI-generated CTAs, content upgrades, and SaaS products' evolution in content marketing. Neil introduces an AI content prompt strategy. This episode is part of a series by marketing experts Eric Siu and Neil Patel, sharing marketing tips and strategies from their extensive experience.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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Why is having a content strategy important for my business?
In today’s digital era, a meticulously crafted content strategy is indispensable, particularly for the education sector. It enables you to engage meaningfully with your audience, guaranteeing that your content is not just top-notch, but also steady and pertinent. Furthermore, an effective content strategy can enhance your website’s visibility, bolster your online stature and trustworthiness, and ultimately, amplify enrollment rates and student loyalty. Essentially, it harmonizes your educational goals with the needs of your students and parents, fostering a mutually beneficial environment.
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What components make up a comprehensive content strategy service?
An all-inclusive content strategy service, tailored for the education sector, encompasses various elements, all designed to align with your institutional objectives. These elements involve a profound comprehension of your educational audience, a well-articulated definition of your content goals, the formulation of a content timetable, crafting of high-caliber, captivating content, and metrics to gauge the effectiveness of your content. Additionally, a proficient content strategy service will incorporate SEO enhancement, social media amalgamation, and ongoing supervision and fine-tuning to guarantee sustained achievement.
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How can content strategy services benefit my business in the long run?
Allocating resources towards content strategy services can yield numerous enduring advantages for your educational institution. Initially, it aids in positioning your institution as a thought leader in the education sector, enhancing your credibility and reliability. This can further stimulate student engagement, institutional loyalty, and heightened enrollment rates, which can ultimately drive institutional expansion. Furthermore, a well-crafted content strategy can amplify your SEO initiatives, augmenting your institution’s online visibility to your intended audience, resulting in increased website traffic and prospective students.
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How do you approach creating a content strategy for a new client?
Our methodology for developing an educational content strategy is both individualized and tactical. We initiate the process by gaining a deep understanding of your educational institution, your prospective students, and your goals. Following this, we perform a comprehensive audit of your existing content to pinpoint any areas that may be lacking. Utilizing these insights, we craft a content blueprint that details the kind of educational materials to develop, the optimal times for their release, and the most effective channels for their dissemination. This blueprint is adaptable and can be modified in response to the performance of your content or any shifts in your educational objectives or strategies.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
“We can always count on them to deliver high-quality content on time”
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
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