+17%
conversion rate
We Have Driven Impact At
Boost Your Brand Image with Superior Content
Are your e-commerce business’s content production efforts not hitting the mark?
Perhaps your product descriptions don’t generate the interest you want, or your social media posts lack the eye-catching visuals that engage online shoppers. Or maybe the informative video content you need to showcase your products and improve customer engagement is missing. Lack of high-quality content can result in decreased visibility and audience engagement, impacting your online store’s image and sales.
It’s a common challenge in the e-commerce world that a thought leadership approach combined with creating engaging content for your audience can solve. By engaging a reliable content production agency like Single Grain, you can dramatically enhance your content marketing strategy.
At Single Grain, we weave together powerful narratives using rich content that aligns perfectly with your brand’s voice and resonates with your online customers. Let us refine your e-commerce vision into captivating content that drives results.
We Accentuate Your Message through Compelling Content
At Single Grain, our content production services are specifically tailored to boost your e-commerce brand to new heights. We start with a profound understanding of your brand identity and e-commerce strategy, then infuse that understanding into the content we create, ensuring we always communicate the right message in the context of online retail.
Our team of seasoned content creators excel at developing tailor-made content, both linguistically and visually appealing, to engage, educate, and entertain your online shoppers. Functioning as a true extension of your e-commerce brand, we work closely with you from brainstorming to implementation to produce high-quality, consistent content that highlights your brand’s value and encourages customer interactions in the digital marketplace.
Maintaining a strategic focus, we ensure that the content we produce ultimately serves your larger e-commerce goals, whether those are increased brand visibility in the online space, improved customer retention, or driving product sales on your digital platforms.
With Single Grain, you can expect:
- Custom content strategy development for e-commerce
- High-quality blog post writing to drive online traffic
- Engaging social media content creation to boost online presence
- Detailed product descriptions to enhance online shopping experience
- SEO optimized content to improve search engine rankings
- Educational and promotional video production for product demonstrations
- And much more
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Dominating Social Media: What to Post
Neil and Eric analyze 2024 social media content performance, focusing on high-engagement post types, including how-to articles, listicles, and user-generated content on platforms like Instagram, YouTube, TikTok. They discuss the effectiveness of short and long-form videos, AI-driven CTAs for higher conversion rates, and content upgrades to boost opt-in rates. The episode also covers SaaS products in marketing, AI-generated landing pages, and the use of AI content prompts. Part of a series by marketing experts Eric Siu and Neil Patel, offering concise marketing tips and strategies for enhanced learning.
Learn More About The Work We’ve Done
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
Frequently Asked Questions
And We Have The Answers
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How does a content production agency differ from a traditional advertising agency?
Stepping away from the conventional approach of traditional advertising agencies, which are largely centered on crafting promotional materials, a content production agency in the e-commerce sector excels in generating an extensive array of multimedia content. This encompasses, but is not limited to, blog articles, social media updates, video content, podcasts, digital books, and webinars. Our seasoned team adopts an all-encompassing perspective of your e-commerce brand, crafting content that does more than just market your product or service. We create content that delivers genuine value to your audience, fostering a more robust relationship with them along the journey.
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Why should I hire a content production agency instead of creating content in-house?
Producing top-tier, regular content for your e-commerce business can be a demanding task, necessitating a unique blend of skills. A content production agency like ours is fortified with a diverse team of professionals, each a master in their respective fields of content generation. Our ensemble includes wordsmiths, graphic creators, video production experts, SEO gurus, and more, all collaborating to craft compelling, SEO-optimized content that strikes a chord with your customers. This enables you to concentrate on your fundamental business activities, while we take care of your content requirements.
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Which types of businesses benefit from a content production agency's services?
For any e-commerce venture seeking to carve out a formidable digital footprint, the expertise of a content production agency can be invaluable. If you’re a budding online store striving to amplify brand recognition, a well-established platform aiming to captivate your loyal shoppers, or an e-commerce giant looking to escalate sales, our adept team is ready to devise a bespoke content strategy that aligns with your unique objectives. Leveraging our extensive experience across a multitude of sectors, we hold the key to crafting content that resonates with a diverse range of online consumers.
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How much does it cost to hire a content production agency?
The investment involved in engaging a content production agency can fluctuate significantly based on your unique requirements, the nature of the content needed, and the quantity of content you aim to generate. As an agency experienced in the e-commerce sector, we are committed to delivering cost-effective solutions. Our mission is to collaborate with you to devise a content strategy that aligns with your financial plan and fulfills your objectives. We are pleased to offer a complimentary consultation to understand your needs better and provide a clearer picture of potential investments.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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