+17%
conversion rate
We Have Driven Impact At
Unlock Your Ecommerce Potential
Are you noticing that despite attracting a steady stream of visitors to your luxury ecommerce platform, the conversion rates aren’t as high as you’d expect? This is a challenge many luxury brands encounter.
From minor technical glitches that deter mobile users to not effectively influencing the high-end buyer’s journey, there could be a multitude of factors impacting your conversion rate. Ignoring these could result in your luxury brand missing out on significant revenue growth each month.
However, there is a solution. A comprehensive, data-driven approach to Conversion Rate Optimization (CRO) could revolutionize your luxury ecommerce business, potentially enhancing your profit margins without increasing your advertising spend.
As a full-service ecommerce agency specializing in the luxury sector, Single Grain has substantial experience in identifying and rectifying such gaps. Our proven track record in elevating conversions makes us a preferred choice for enhancing the performance of luxury ecommerce businesses.
We Turn Visions into Reality
At Single Grain, we specialize in understanding the unique needs and challenges your affluent visitors encounter while exploring your luxury ecommerce platform. Our strategies ensure that your digital boutique communicates the right solutions, transforming your site visitors into loyal patrons.
We employ state-of-the-art qualitative and quantitative methods for performance assessment, fine-tuning our approach based on these results. Our strategies, backed by data and expertise, guide you towards the channels most profitable for your luxury brand, reducing acquisition costs and enhancing profit margins.
Here’s a quick glance at the services we offer as part of our full-service luxury ecommerce solutions:
- An in-depth CRO audit
- A/B testing for headlines
- Customer surveys and target audience research
- Improving site usability
- Website personalization
- Split testing
As your full-service luxury ecommerce agency, Single Grain ensures a seamless transformation of your visitors into high-value customers, propelling your luxury brand towards remarkable growth.
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel collaboratively discuss the future of marketing on their podcasts. They explore agency value beyond media buying, share personal stories, and delve into agency growth, Google Ads expertise, and the shift towards deeper service value. The conversation covers the challenges for media buying agencies, the impact of automation, and the role of AI. They debate agency ownership stakes, servicing SMBs, and the financial implications of agency operations, including selling an agency with a 35% net margin.
Learn More About The Work We’ve Done
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
Frequently Asked Questions
And We Have The Answers
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How does a full-service eCommerce agency stand out from the crowd?
As a comprehensive luxury eCommerce agency, we serve as your singular resource for all luxury online retail requirements. Our expertise spans the entire spectrum of digital commerce, encompassing elements such as high-end website aesthetics, SEO fine-tuning, PPC, bespoke content creation, elite social media management, and beyond. We don’t merely offer isolated services; instead, we devise a holistic, custom strategy that aligns seamlessly with your unique luxury brand goals. Our team stays at the forefront of the latest luxury market trends, ensuring your online boutique maintains its edge over competitors. Moreover, our tech-adept professionals are proficient in integrating avant-garde technologies to enhance your luxury eCommerce operations.
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How is digital marketing for eCommerce businesses different from other industries?
The realm of luxury eCommerce marketing presents a distinct blend of hurdles and prospects. Unlike conventional luxury retail, the digital luxury landscape is entirely dependent on online platforms for transactions. As such, every marketing initiative should be geared towards directing potential clients to your website, transforming these visitors into loyal patrons, and ensuring their return for future purchases. Moreover, the tactics employed necessitate a profound comprehension of online luxury consumer patterns, competitive scrutiny, high-end product placement, and data-driven insights. This unique focus differentiates luxury eCommerce marketing from the broader digital marketing sphere.
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Which are the most effective marketing channels for an eCommerce business?
When it comes to selecting marketing avenues for your luxury eCommerce enterprise, the decision is significantly influenced by your intended clientele, range of high-end products, and corporate goals. Nevertheless, there are several universally potent channels. Search Engine Optimization (SEO) can enhance your organic visibility, while Pay-Per-Click (PPC) advertising can provide immediate exposure. Social media platforms can foster interaction, and email marketing can aid in preserving customer loyalty. Moreover, leveraging influencer marketing and affiliate schemes can generate substantial momentum in the luxury sector. The crucial factor is to establish a harmonious multichannel strategy that optimizes your outreach and conversion in the world of luxury eCommerce.
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What budget should I allocate for a successful eCommerce marketing campaign?
Investing in luxury eCommerce marketing can range significantly, influenced by factors such as your brand’s scale, objectives, and the competitive milieu of high-end retail. As a full-service eCommerce agency, we collaborate intimately with our clients to devise a strategic blueprint that harmonizes with their financial parameters, while promising a significant return on investment. The key isn’t merely to spend more, but to invest astutely. Our team will guide you in pinpointing the most economical channels and methodologies to fuel your growth in the luxury market. We invite you to connect with us for a complimentary consultation and a bespoke proposal tailored to your unique needs.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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