+17%
conversion rate
We Have Driven Impact At
Unlock Your Ecommerce Potential
Are you noticing that despite the influx of traffic to your ecommerce site, the conversion rates aren’t hitting the Miami skyline? This is a challenge many businesses in the Magic City and beyond grapple with.
From minor technical glitches that deter mobile users to ineffective strategies that don’t sufficiently influence the buyer’s journey, there could be a myriad of factors dampening your conversion rate. Ignoring these could result in your business missing out on significant revenue growth every month, just like missing out on a beautiful Miami sunset.
However, there’s a lifeline. A comprehensive, data-driven approach to Conversion Rate Optimization (CRO) could be the sea change your ecommerce business needs, potentially boosting your profit margins without inflating your ad expenditure.
As a full-service ecommerce agency, Single Grain has amassed considerable experience in pinpointing and rectifying such gaps. Our proven track record in enhancing conversions makes us a trusted choice for improving ecommerce business performance, not just in Miami, but across the globe.
We Turn Visions into Reality
At Single Grain, we’re dedicated to understanding the unique needs of your visitors and the challenges they encounter while exploring your ecommerce site. Our Miami-based strategies ensure that your webpage communicates the right solutions, converting your site visitors into loyal customers.
We employ state-of-the-art qualitative and quantitative techniques for performance evaluation, and we adjust our approach based on these findings. Our Miami-informed strategies, supported by data and expertise, steer you towards the channels most beneficial for your business, minimizing acquisition costs and maximizing profit.
Here’s a brief overview of the services we provide as part of our comprehensive ecommerce solutions:
- A thorough CRO audit
- A/B testing for headlines
- Customer surveys and target audience analysis
- Enhancement of site usability
- Website customization
- Split testing
As your full-service ecommerce agency, Single Grain guarantees a smooth transition of your visitors into paying customers, propelling your business towards remarkable growth in the vibrant Miami market.
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaborative podcast, experts Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies, the need for deep value beyond media buying, and personal anecdotes. They emphasize the importance of analytical services, client success, and explore programmatic SEO and AI's role. The discussion touches on agency value, challenges for SMBs, and performance-based models. Kasim shares his experience selling his agency, highlighting financial insights.
Learn More About The Work We’ve Done
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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How does a full-service eCommerce agency stand out from the crowd?
As a full-service eCommerce agency based in Miami, we are your all-inclusive resource for every eCommerce requirement. Our expertise spans the entire spectrum of eCommerce, encompassing areas such as web design, SEO, PPC, content marketing, and social media management, among others. We go beyond offering isolated services; instead, we devise a holistic, customized strategy that is in sync with your unique goals. Our team stays up-to-date with the newest trends, ensuring your online store remains a step ahead in the competitive landscape. Moreover, our tech-adept professionals have the capability to flawlessly incorporate the latest technologies to enhance your eCommerce processes.
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How is digital marketing for eCommerce businesses different from other industries?
Operating an eCommerce business in the vibrant digital landscape of Miami presents a distinct blend of challenges and opportunities. Unlike brick-and-mortar enterprises, eCommerce thrives exclusively on the pulse of the online world, with every marketing initiative designed to steer potential customers to your website, transform them into loyal patrons, and ensure their return for future purchases. Moreover, the tactics employed necessitate a profound comprehension of online consumer habits, competitive scrutiny, product placement, and data-driven insights. This concentrated approach is what differentiates eCommerce marketing from the broader realm of digital marketing.
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Which are the most effective marketing channels for an eCommerce business?
When it comes to your eCommerce venture, particularly in a vibrant market like Miami, the selection of marketing avenues is largely influenced by your intended customers, the range of products you offer, and your business goals. There are some channels that are universally beneficial, such as SEO for enhancing organic visibility, PPC for immediate exposure, social media platforms for fostering engagement, and email marketing for sustaining customer loyalty. Moreover, harnessing the power of influencer marketing and affiliate programs can generate significant momentum. It’s crucial to remember that a harmonious blend of multiple channels is the secret to optimizing your reach and conversion rates in this dynamic city.
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What budget should I allocate for a successful eCommerce marketing campaign?
When it comes to eCommerce marketing in Miami, the investment required can fluctuate significantly, influenced by factors such as your business’s scale, objectives, and the competitive environment. Our approach is to collaborate intimately with our clients, devising a strategic blueprint that respects their financial boundaries while promising a robust return on investment. It’s not merely about escalating expenditure, but about investing wisely. Our team is committed to assisting you in pinpointing the most economical methods and platforms to propel your growth. For a complimentary assessment and a proposal customized to your needs, we invite you to reach out to us, your full-service eCommerce agency in Miami.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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