We Have Driven Impact At
Unlock Your Ecommerce Potential
Are you noticing that despite the influx of traffic to your ecommerce site, the conversion rates aren’t reaching your expectations? This is a common challenge many businesses, even here in California, grapple with.
From minor technical glitches that deter mobile users to ineffective strategies that fail to influence the buyer’s journey, there could be a myriad of factors undermining your conversion rate. Ignoring these issues could result in your business losing out on significant revenue growth each month.
However, there’s a way out. A comprehensive, data-driven approach to Conversion Rate Optimization (CRO) could be the game-changer for your ecommerce business, potentially enhancing your profit margins without inflating your advertising costs.
As a full-service ecommerce agency, Single Grain, with its substantial experience rooted in the dynamic California market, excels in identifying and rectifying such gaps. Our proven success in elevating conversions positions us as a trusted partner for enhancing ecommerce business performance.
We Turn Visions into Reality
At Single Grain, nestled in the heart of California, we’re dedicated to understanding the needs of your visitors and the challenges they encounter while exploring your ecommerce site. Our strategies are designed to ensure that your webpage delivers the right solutions, transforming your site visitors into loyal customers.
We employ state-of-the-art qualitative and quantitative techniques to evaluate performance and refine our approach based on these insights. Our strategies, underpinned by data and expertise, steer you towards the channels that are most lucrative for your business, minimizing acquisition costs and amplifying profit.
Here’s a brief overview of the services we provide as part of our comprehensive ecommerce solutions:
- Thorough CRO audit
- A/B testing for headlines
- Customer surveys and target audience research
- Enhancing site usability
- Website personalization
- Split testing
As your full-service ecommerce agency, Single Grain, rooted in the dynamic landscape of California, ensures a smooth transition of your visitors into paying customers, propelling your business towards remarkable growth.
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
In a collaboration between Perpetual Traffic and Marketing School podcasts, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies, value beyond media buying, and the evolving marketing landscape. They share anecdotes, discuss their agencies, and the necessity for agencies to offer deeper value. Topics include challenges for media buying agencies, the changing value of agencies, automation benefits, and programmatic SEO. They debate agencies having stakes in client businesses, serving SMBs, payment models, and conclude with Aslam's agency sale insights.
Learn More About The Work We’ve Done
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
Frequently Asked Questions
And We Have The Answers
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How does a full-service eCommerce agency stand out from the crowd?
As a comprehensive eCommerce agency based in California, we serve as your single point of contact for all your online retail requirements. Our expertise spans across various aspects of eCommerce, encompassing website development, SEO, PPC, content promotion, social media stewardship, and beyond. Rather than offering isolated services, we craft a holistic, customized strategy that resonates with your unique goals. Our team stays ahead of the curve, keeping a close eye on emerging trends to ensure your digital storefront remains a step ahead in the competitive landscape. Moreover, our tech-savvy professionals have the knack to flawlessly incorporate the latest technologies, thereby enhancing the efficiency of your eCommerce operations.
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How is digital marketing for eCommerce businesses different from other industries?
Running an eCommerce business in the dynamic landscape of California presents its unique set of hurdles and prospects. Unlike brick-and-mortar establishments, your eCommerce venture depends entirely on the digital realm for revenue generation. As such, every marketing initiative should be tailored to steer potential customers to your website, transform these visitors into loyal patrons, and ensure their return for future purchases. Moreover, the tactics employed require an in-depth comprehension of online consumer patterns, competitive landscape analysis, product placement, and data-driven insights. This particular emphasis differentiates eCommerce marketing from the broader field of digital marketing.
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Which are the most effective marketing channels for an eCommerce business?
When it comes to selecting marketing avenues for your eCommerce venture, especially in a dynamic market like California, it’s crucial to consider factors such as your target demographic, product range, and business goals. Nevertheless, there are a few channels that have proven to be universally beneficial. These include SEO for enhancing organic visibility, PPC for immediate exposure, social media platforms for fostering engagement, and email marketing for sustaining customer loyalty. Moreover, leveraging influencer marketing and affiliate schemes can also generate significant momentum. It’s essential to remember that the secret to success lies in a well-rounded multichannel strategy that optimizes your reach and conversion rates.
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What budget should I allocate for a successful eCommerce marketing campaign?
When it comes to eCommerce marketing, we understand that the financial commitment can vary significantly based on factors such as your business scale, objectives, and the competitive environment, especially in a diverse market like California. Our approach is to collaborate intimately with our clients, crafting a strategic blueprint that respects their financial boundaries yet guarantees a considerable return on investment. The focus isn’t merely on investing more, but investing intelligently. Our team of experts will guide you in pinpointing the most economical channels and methods to fuel your growth. We invite you to reach out for a complimentary consultation and a customized proposal tailored to your specific needs!
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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