+17%
conversion rate
We Have Driven Impact At
Unlock Your Ecommerce Potential
Do you find that despite driving traffic to your ecommerce site, conversions aren’t as high as you’d like? It’s a struggle many companies face.
From minor technical issues dissuading mobile users to inadequately impacting the buyer’s journey, there could be a plethora of factors hampering your conversion rate. Not addressing these could leave your business missing out on substantial revenue growth every month.
But there is a solution. A complete, data-driven approach to Conversion Rate Optimization (CRO) could turn the tide for your ecommerce business, potentially increasing your profit margins without adding to your ad expenditure.
As a full-service ecommerce agency, Single Grain has substantial experience in identifying and addressing such gaps. Our proven track record in boosting conversions makes us a go-to choice for improving ecommerce business performance.
We Turn Visions into Reality
At Single Grain, we focus on unearthing what your visitors need and the obstacles they face while navigating your ecommerce site. Our strategies ensure that your webpage communicates the right solutions, converting your site visitors into loyal customers.
We utilize cutting-edge qualitative and quantitative methods for performance assessment and fine-tune our approach based on these results. Our strategies, backed by data and expertise, guide you towards the channels most profitable for your business, reducing acquisition costs and boosting profit.
Here’s a quick glance at the services we offer as part of our full-service ecommerce solutions:
- An in-depth CRO audit
- A/B testing for headlines
- Customer surveys and target audience research
- Improving site usability
- Website personalization
- Split testing
As your full-service ecommerce agency, Single Grain ensures seamless transformation of your visitors into paying customers, driving your business toward astounding growth.
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Surviving AI: The Future of Marketing Agencies
Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss the future of marketing agencies on a special podcast episode. They delve into agency challenges, the importance of value beyond media buying, and personal anecdotes from their professional journeys. The conversation covers the need for agencies to adapt, focusing on client success and deeper analytics. They debate the viability of stakeholder models for agencies and the intricacies of working with SMBs, concluding with Aslam's agency sale experience.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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454% Growth in Google Ads Revenue After Account Restructure.
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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How does a full-service eCommerce agency stand out from the crowd?
A full-service eCommerce agency is your one-stop solution for all eCommerce needs. We have honed our skills across all facets of eCommerce, from website design to SEO, PPC, content marketing, social media management, and more. We don’t just deliver standalone services; we provide a comprehensive, tailored strategy that aligns with your specific objectives. Our team keeps abreast of the latest trends, ensuring that your online store stays ahead of the competition. Plus, with our tech-savvy experts, we can seamlessly integrate cutting-edge technologies to optimize your eCommerce operations.
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How is digital marketing for eCommerce businesses different from other industries?
eCommerce digital marketing comes with its unique set of challenges and opportunities. Unlike traditional businesses, eCommerce relies solely on online platforms for sales. Therefore, every marketing effort should aim to drive traffic to your website, convert visitors into customers, and retain them for repeat purchases. Also, the strategies involve a deep understanding of online consumer behavior, competition analysis, product positioning, and data analytics. This sector-specific focus sets eCommerce marketing apart from general digital marketing.
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Which are the most effective marketing channels for an eCommerce business?
The choice of marketing channels for your eCommerce business is highly dependent on your target audience, product portfolio, and business objectives. However, some universally effective channels include SEO for organic visibility, PPC for instant reach, social media platforms for engagement, and email marketing for customer retention. Additionally, influencer marketing and affiliate programs can also drive considerable traction. Remember, the key is to maintain a balanced multichannel approach that maximizes your reach and conversion.
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What budget should I allocate for a successful eCommerce marketing campaign?
The budget for eCommerce marketing varies greatly depending on your business size, goals, and the competitive landscape. We work closely with our clients to develop a strategic plan aligning with their budget constraints while ensuring substantial ROI. It’s not just about spending more, but spending smartly. Our team will help you identify the most cost-effective channels and techniques to drive growth. For a free consultation and tailored proposal, feel free to get in touch!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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