+193%
sign-ups
We Have Driven Impact At
Refine Your Path To Valuable Customers
Struggling to attract the right customers to propel your FinTech growth? You’re not alone.
Many FinTech firms face hurdles in their customer acquisition process. Poor targeting, ineffective marketing strategies, or a lack of insight into customer behaviors all contribute to mediocre results. These issues not only drain resources but also lead to missed opportunities for revenue growth in the competitive financial technology landscape.
However, there’s a solution. A comprehensive and data-driven customer acquisition strategy can transform your customer base, driving your FinTech firm to new levels of success. This approach can help refine your targeting, enhance your marketing strategies, and offer deep insights into the perception and behavior of your customers in the digital finance space.
And this is where Single Grain comes into the picture. We are not just a customer acquisition agency; we are your strategic partner in the FinTech industry. Our data-driven and personalized approach inspire customer acquisition strategies that deliver. We not only understand your challenges but also have the tools, expertise, and passion to turn them into opportunities in the fast-paced world of financial technology.
Single Grain: Masters of Strategic Customer Acquisition
At Single Grain, we put innovation and data at the heart of our FinTech customer acquisition campaigns. With a deep dive into your financial technology landscape, competitors, and target audience, we develop strategies aligned with your business objectives. This relentlessly reshapes the methods we use to acquire customers for your FinTech company.
Next, we deploy our proprietary tools and cutting-edge technologies to optimize your campaign. We test, iterate, and refine, ensuring that your budget is used on strategies that deliver the best return on investment in the FinTech sector.
Lastly, we meticulously analyze campaign data, providing you with deep insights. This allows us to make data-driven decisions, fine-tune your strategy, and ensure customer acquisition at the lowest possible cost in the competitive FinTech market.
Single Grain’s customer acquisition services for the FinTech industry include:
- Data-based audience targeting
- Multichannel marketing strategy
- Conversion Rate Optimization (CRO)
- Performance Analysis & Reporting
- Brand Positioning within the FinTech space
- Content Creation & Promotion
- Search Engine Optimization (SEO)
- Paid Advertising
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, importance of revenue milestones, referrals, acquisitions, and influencers' financial motivations. They compare marketing strategies at various revenue levels and explore why creators like MrBeast appeal, providing insights for marketing professionals.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
Frequently Asked Questions
And We Have The Answers
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What makes your approach to customer acquisition unique among other agencies?
We recognize that in the FinTech landscape, no two companies are identical, and as such, a generic solution will not suffice. We invest our efforts to thoroughly understand your enterprise, its distinctive value propositions, and your intended market. Utilizing a broad spectrum of digital marketing techniques, we meticulously design a custom-made customer acquisition strategy, specifically aimed at transforming potential leads into dedicated customers. Our team is proficient in harnessing the power of cutting-edge technologies and data-centric insights, ensuring every move we make is well-informed and impactful.
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How does the customer acquisition process differ from traditional marketing methods?
In the realm of FinTech, traditional marketing strategies often center around enhancing brand visibility and sparking interest in your financial services or products. This is undeniably a crucial aspect, yet customer acquisition delves deeper. It’s about meticulously steering potential clients through the purchasing journey, from the initial stage of awareness, navigating the contemplation phase, and ultimately leading to their decision to become your valued customer. This method is more focused and conversion-driven, crafted to maximize your return on investment.
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What are the best channels for customer acquisition?
The optimal avenues for client onboarding can fluctuate significantly based on your unique FinTech enterprise, intended clientele, and product or service offering. Nevertheless, digital platforms frequently demonstrate considerable efficacy. These might encompass search engine optimization, social media promotions, email outreach, and content-driven marketing, to name a few. We collaborate intimately with you to pinpoint and exploit the platforms that will most proficiently connect with and captivate your intended audience, propelling them towards becoming valued clients.
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How much should I expect to invest per month for effective customer acquisition strategies?
The capital allocation needed for successful client onboarding tactics in the FinTech sector can fluctuate significantly based on your enterprise’s scale, objectives, and financial plan. We comprehend the value of every cent in your budget, hence our commitment is to devise a plan that delivers the most optimal yield on your investment. We’ll furnish a tailored proposition, detailing our suggested approaches and the corresponding expenses. For a complimentary financial technology consultation, we invite you to connect with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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