+193%
sign-ups
We Have Driven Impact At
Refine Your Path To Valuable Customers
Struggling to attract the right investors and traders to propel your crypto venture’s growth? You’re not alone.
Many crypto businesses face hurdles in their customer acquisition process. Poor targeting, ineffective marketing strategies, or a lack of insight into investor behaviors all contribute to mediocre results. These issues not only drain resources but also lead to missed opportunities for revenue growth in the volatile crypto market.
However, there’s a solution. A comprehensive and data-driven customer acquisition strategy can transform your investor base, driving your crypto venture to new levels of success. This approach can help refine your targeting, enhance your marketing strategies, and offer deep insights into the perception and behavior of your investors.
And this is where Single Grain comes into the picture. We are not just a customer acquisition agency; we are your strategic partner in the crypto industry. Our data-driven and personalized approach inspire customer acquisition strategies that deliver. We not only understand your challenges in the crypto market but also have the tools, expertise, and passion to turn them into opportunities.
Single Grain: Masters of Strategic Customer Acquisition
At Single Grain, we put innovation and blockchain data at the heart of our customer acquisition campaigns for the crypto industry. With a deep dive into your crypto market, competitors, and target audience, we develop strategies aligned with your business objectives. This relentlessly reshapes the methods we use to acquire customers for your crypto company.
Next, we deploy our proprietary tools and cutting-edge technologies, including blockchain analytics, to optimize your campaign. We test, iterate, and refine, ensuring that your budget is used on strategies that deliver the best return on investment in the volatile crypto market.
Lastly, we meticulously analyze campaign data, providing you with deep insights into the crypto audience behavior. This allows us to make data-driven decisions, fine-tune your strategy, and ensure customer acquisition at the lowest possible cost in the crypto space.
Single Grain’s customer acquisition services for the crypto industry include:
- Data-based audience targeting
- Multichannel marketing strategy
- Conversion Rate Optimization (CRO)
- Performance Analysis & Reporting
- Brand Positioning in the Crypto Market
- Content Creation & Promotion
- Search Engine Optimization (SEO)
- Paid Advertising
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss the growth of advertising agencies, emphasizing revenue milestones and acquisitions. They analyze influencers' financial motives and earnings variances on platforms like YouTube and Twitch. The talk also compares marketing strategies based on revenue tiers ($1M, $10M, $100M) and touches on why influencers like MrBeast succeed, offering insights into the marketing industry's dynamics.
Learn More About The Work We’ve Done
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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454% Growth in Google Ads Revenue After Account Restructure.
Frequently Asked Questions
And We Have The Answers
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What makes your approach to customer acquisition unique among other agencies?
We recognize that every crypto enterprise is unique, with its own distinctive value propositions and target market. A generic strategy just won’t suffice in this dynamic and complex industry. We invest time to deeply understand your crypto venture, its unique selling points, and your specific audience. From a vast array of digital marketing strategies, we meticulously design a bespoke customer acquisition blueprint that is primed to transform potential investors into loyal participants. Our team excels in harnessing cutting-edge technologies and data-driven insights, ensuring every move we make is informed and impactful in this ever-evolving crypto landscape.
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How does the customer acquisition process differ from traditional marketing methods?
Conventional promotional strategies often concentrate on amplifying visibility and fostering curiosity in your brand or crypto offerings. However, this is merely one facet of the equation. The role of a customer acquisition agency in the crypto industry goes beyond this. It’s about meticulously steering potential investors through the crypto adoption journey, from the stage of initial awareness, through the contemplation phase, and ultimately to the decision of becoming your crypto adopter. It’s a more focused and conversion-centric methodology, crafted to maximize your investment returns in the crypto market.
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What are the best channels for customer acquisition?
Identifying the most effective pathways for customer acquisition can differ significantly based on your unique crypto business, target demographic, and the specific digital asset or service you offer. Nevertheless, digital avenues frequently yield impressive results. These may encompass search engine optimization, social media campaigns, email outreach, and content marketing strategies, to name a few. We partner with you to pinpoint and leverage the channels that will most successfully engage and convert your target audience, propelling them towards becoming active participants in your crypto venture.
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How much should I expect to invest per month for effective customer acquisition strategies?
The resources needed for successful customer acquisition tactics can fluctuate greatly, influenced by your crypto enterprise’s scale, objectives, and financial plan. We comprehend the significance of each cryptocurrency unit, hence our emphasis is on devising a plan that offers you the most advantageous yield on your investment. We’ll furnish you with a tailored proposal, detailing our suggested strategies and the corresponding expenses. For a complimentary consultation, don’t hesitate to connect with us!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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