+17%
conversion rate
We Have Driven Impact At
Refine Your Path To Valuable Customers
Struggling to attract the right online shoppers to propel your e-commerce growth? You’re not alone.
Many e-commerce businesses face hurdles in their customer acquisition process. Poor targeting, ineffective digital marketing strategies, or a lack of insight into online shopping behaviors all contribute to mediocre results. These issues not only drain resources but also lead to missed opportunities for revenue growth.
However, there’s a solution. A comprehensive and data-driven customer acquisition strategy can transform your online customer base, driving your e-commerce business to new levels of success. This approach can help refine your targeting, enhance your digital marketing strategies, and offer deep insights into the perception and behavior of your online shoppers.
And this is where Single Grain comes into the picture. We are not just a customer acquisition agency; we are your strategic partner in the e-commerce industry. Our data-driven and personalized approach inspire customer acquisition strategies that deliver. We not only understand your challenges but also have the tools, expertise, and passion to turn them into opportunities.
Single Grain: Masters of Strategic Customer Acquisition
At Single Grain, we put innovation and data at the heart of our e-commerce customer acquisition campaigns. With a deep dive into your online retail landscape, competitors, and target audience, we develop strategies aligned with your e-commerce objectives. This relentlessly reshapes the methods we use to attract online shoppers to your platform.
Next, we deploy our proprietary tools and cutting-edge technologies to optimize your online campaign. We test, iterate, and refine, ensuring that your budget is used on strategies that deliver the best return on investment in the e-commerce space.
Lastly, we meticulously analyze campaign data, providing you with deep insights into online shopper behavior. This allows us to make data-driven decisions, fine-tune your strategy, and ensure customer acquisition at the lowest possible cost in the digital marketplace.
Single Grain’s e-commerce customer acquisition services include:
- Data-based audience targeting
- Multichannel marketing strategy
- Conversion Rate Optimization (CRO)
- Performance Analysis & Reporting
- Brand Positioning
- Content Creation & Promotion
- Search Engine Optimization (SEO)
- Paid Advertising
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss the growth of advertising agencies, focusing on revenue milestones, referrals, and acquisitions. They explore influencers' financial motivations and earnings disparities across platforms like YouTube and Twitch. The conversation also covers marketing strategies for companies at various revenue stages and why creators like MrBeast gain popularity, offering insights for marketing professionals.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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300% Increase in BOFU ROAS after switching to programmatic
Frequently Asked Questions
And We Have The Answers
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What makes your approach to customer acquisition unique among other agencies?
We recognize that each e-commerce enterprise is distinct, and as such, a generic strategy is not sufficient. We invest time to thoroughly understand your online store, its exclusive offerings, and your intended market. Utilizing an array of digital marketing techniques, we meticulously design a bespoke customer acquisition blueprint that is primed to transform potential shoppers into devoted patrons. Our team excels at harnessing cutting-edge technologies and data-led insights, ensuring every move we make is insightful and impactful in your customer acquisition journey.
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How does the customer acquisition process differ from traditional marketing methods?
In the realm of e-commerce, conventional promotional strategies often concentrate on amplifying visibility and sparking curiosity in your brand or offerings. However, this is merely one piece of the puzzle. The concept of customer acquisition transcends this, meticulously steering prospective buyers along their purchasing journey. This journey commences with the stage of awareness, navigates through the contemplation phase, and culminates in the decision to become your patron. This method is more focused and conversion-driven, crafted to maximize your return on investment.
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What are the best channels for customer acquisition?
In the dynamic world of e-commerce, the most effective avenues for customer acquisition can fluctuate significantly, contingent on your unique business model, intended market, and the nature of your products or services. Nevertheless, digital platforms frequently demonstrate remarkable efficacy. This could encompass strategies like search engine optimization, social media promotions, email outreach, and content-driven marketing, to name a few. Our role is to collaborate intimately with you, pinpointing and capitalizing on the platforms that will optimally connect with and captivate your prospective customers, propelling them towards a purchasing decision.
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How much should I expect to invest per month for effective customer acquisition strategies?
The resources needed for successful customer acquisition approaches can fluctuate significantly based on your e-commerce venture’s scale, objectives, and financial plan. We recognize that each penny is crucial, so our emphasis is on crafting a plan that delivers the highest possible yield on your investment. We’ll present a tailored proposal, detailing our suggested tactics and the related expenses. For a complimentary consultation, don’t hesitate to get in touch!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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