+403%
traffic
We Have Driven Impact At
Refine Your Path To Valuable Customers
Struggling to attract the right users to propel your SaaS growth? You’re not alone.
Many SaaS companies face hurdles in their user acquisition process. Poor targeting, ineffective marketing strategies, or a lack of insight into user behaviors all contribute to mediocre results. These issues not only drain resources but also lead to missed opportunities for revenue growth.
However, there’s a solution. A comprehensive and data-driven user acquisition strategy can transform your user base, driving your SaaS business to new levels of success. This approach can help refine your targeting, enhance your marketing strategies, and offer deep insights into the perception and behavior of your users.
And this is where Single Grain comes into the picture. We are not just a customer acquisition agency; we are your strategic partner in the SaaS industry. Our data-driven and personalized approach inspire user acquisition strategies that deliver. We not only understand your challenges but also have the tools, expertise, and passion to turn them into opportunities.
Single Grain: Masters of Strategic Customer Acquisition
At Single Grain, we put innovation and data at the heart of our SaaS customer acquisition campaigns. With a deep dive into your software market, competitors, and target audience, we develop strategies aligned with your business objectives. This relentlessly reshapes the methods we use to acquire users for your SaaS platform.
Next, we deploy our proprietary tools and cutting-edge technologies to optimize your campaign. We test, iterate, and refine, ensuring that your budget is used on strategies that deliver the best return on investment in the SaaS landscape.
Lastly, we meticulously analyze campaign data, providing you with deep insights. This allows us to make data-driven decisions, fine-tune your strategy, and ensure customer acquisition at the lowest possible cost, maximizing your software’s user base.
Single Grain’s SaaS customer acquisition services include:
- Data-based audience targeting
- Multichannel marketing strategy
- Conversion Rate Optimization (CRO)
- Performance Analysis & Reporting
- Brand Positioning
- Content Creation & Promotion
- Search Engine Optimization (SEO)
- Paid Advertising
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss the growth of advertising agencies, covering revenue milestones, referrals, acquisitions, and influencers' earnings disparities across platforms like YouTube and Twitch. They compare marketing strategies at different revenue levels ($1M, $10M, $100M) and explore factors behind content creators' popularity, offering insights into the advertising industry's dynamics.
Learn More About The Work We’ve Done
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
Increases Post Engagement Rate by 400% with Single Grain
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
Increasing Free Quote Submissions on Homepage by 95%
-
Spend and Leads Increased While Earning a More Efficient CPA
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
-
300% Increase in BOFU ROAS after switching to programmatic
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
454% Growth in Google Ads Revenue After Account Restructure.
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
-
What makes your approach to customer acquisition unique among other agencies?
We recognize that every SaaS company is distinct, and as such, a generic strategy won’t yield the desired results. We dedicate time to thoroughly understand your software solution, its unique advantages, and your ideal user base. Utilizing a diverse array of digital marketing techniques, we then design a bespoke user acquisition strategy that is primed to transform potential users into dedicated subscribers. Our team excels in harnessing cutting-edge technologies and data-informed insights to guarantee that each move we make is both informed and impactful.
-
How does the customer acquisition process differ from traditional marketing methods?
In the realm of SaaS, conventional marketing often centers around creating visibility and sparking curiosity about your software solutions. This is undoubtedly a crucial aspect, but customer acquisition delves deeper. It’s about meticulously steering potential users through the software adoption pathway, from the stage of initial awareness, through the contemplation period, and finally to the resolution of becoming your valued subscriber. It’s a more focused and conversion-centric strategy, crafted to amplify your return on investment.
-
What are the best channels for customer acquisition?
The optimal avenues for user acquisition can significantly differ based on your unique SaaS business, intended user base, and the software solution you offer. Nevertheless, online platforms frequently yield impressive results. These might encompass search engine optimization, social networking promotions, email outreach, and inbound marketing, to name a few. We collaborate intimately with you to pinpoint and leverage the platforms that will most successfully connect with and captivate your intended users, steering them towards becoming loyal software users.
-
How much should I expect to invest per month for effective customer acquisition strategies?
The resources needed for successful client onboarding strategies in the SaaS industry can fluctuate greatly, influenced by factors such as your company’s scale, objectives, and financial plan. We recognize the importance of every cent spent, hence our commitment to devising a plan that ensures the highest possible yield on your investment. We’ll furnish a tailor-made proposal, detailing our suggested approaches and their respective expenses. To discuss this further in a complimentary consultation, don’t hesitate to get in touch!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
Explore More on This Topic
The Quick Guide to Enterprise SaaS SEO
With thousands of pages to manage, SEO for enterprise SaaS often seems time-consuming and complicated. But it’s not the case. Think of enterprise SaaS SEO like building a house: It…
Full Article
The Metric That’s MORE Important Than Customer Acquisition Cost (CAC)
In today’s highly competitive business environment, understanding the nuances of customer acquisition cost (CAC) is crucial. However, it’s not all about CAC. Other metrics play an equally important role in…
Full Article
Your Guide to the Top 5 SaaS Marketing Agencies in 2024
Updated November 2023. If you’re running a Software as a Service (SaaS) business, you know how important it is to have a strong marketing strategy in place. But it can…
Full Article
