We Have Driven Impact At
Chart Your Course to Engaged New York Audiences
Are you finding it challenging to attract the clientele that will drive your New York business forward? You’re in good company.
Countless businesses encounter obstacles when trying to expand their customer base. Inadequate targeting, suboptimal marketing tactics, or insufficient understanding of customer preferences can all lead to lackluster performance. These challenges can deplete your resources and cause you to miss out on potential revenue increases.
But there’s a way forward. An all-encompassing, data-centric approach to customer acquisition can revolutionize your clientele, propelling your enterprise to unprecedented heights. Such a strategy can sharpen your targeting, amplify your marketing efforts, and provide profound insights into your customers’ perceptions and actions.
Enter Single Grain. We’re more than a customer acquisition firm; we’re your ally in strategy. Our data-oriented, bespoke strategies are crafted to captivate customers and get results. We don’t just recognize your hurdles; we’re equipped with the expertise, resources, and zeal to convert them into prospects for growth.
Single Grain: Your New York Digital Strategy Experts for Client Growth
At Single Grain, we harness the power of innovation and analytics to drive customer acquisition campaigns that resonate with the New York market. By immersing ourselves in the nuances of your industry, competitors, and the unique New York audience, we craft strategies that are in lockstep with your business goals. This dynamic approach continuously evolves our customer acquisition tactics for your brand.
We then leverage our exclusive suite of tools and the latest digital technologies to fine-tune your campaign. Through rigorous testing, iteration, and optimization, we ensure your investment is channeled into the most effective strategies for maximum ROI.
Furthermore, we conduct a thorough analysis of campaign metrics, equipping you with actionable insights. This empowers us to steer decisions with precision, sharpen your strategy, and achieve customer acquisition at the most efficient cost.
Single Grain’s suite of customer acquisition services tailored for the New York market includes:
- Targeting based on data-driven insights
- Integrated multichannel marketing strategy
- Conversion Rate Optimization (CRO)
- Detailed Performance Analysis & Reporting
- Strategic Brand Positioning
- Engaging Content Creation & Promotion
- Localized Search Engine Optimization (SEO)
- Targeted Paid Advertising Campaigns
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agencies' growth, importance of milestones, and influencer earnings disparities on platforms like YouTube and Twitch. They compare marketing strategies at different revenue levels ($1M, $10M, $100M) and why creators like MrBeast thrive, offering insights into the marketing industry.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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300% Increase in BOFU ROAS after switching to programmatic
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Spend and Leads Increased While Earning a More Efficient CPA
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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What makes a New York customer acquisition agency stand out in the market?
Ah, the New York scene! It’s a vibrant, competitive playground where only the most adaptive and innovative agencies thrive. As a customer acquisition agency in New York, we bring to the table a unique blend of high-energy creativity, unmatched speed to market, and an insider’s understanding of the local demographic. Our strategies harness the pulse of the city, ensuring your brand connects effectively with the diverse and dynamic audiences here.
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Can a customer acquisition agency help me target a specific audience in New York?
Absolutely! New York is a melting pot of cultures, interests, and behaviors. With our finger on the city’s pulse, we specialize in slicing through the Big Apple’s complexity to pinpoint your ideal audience. We use data-driven insights and local know-how to tailor campaigns that speak directly to the hearts (and wallets) of your desired demographic, optimizing your return on investment.
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How does a customer acquisition agency measure success in the New York market?
In the city that never sleeps, success metrics are our bedtime stories. We focus on tangible outcomes like lead generation, conversion rates, and customer lifetime value, all while keeping an eye on brand awareness and market share. Our approach involves constantly analyzing data, adapting strategies, and, most importantly, ensuring that every penny you invest is working as hard as you do to grow your customer base.
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What digital marketing strategies do New York customer acquisition agencies use to attract customers?
The digital marketing toolkit we use is as diverse as New York itself! From hyper-targeted paid ads and SEO to engaging social media campaigns and content marketing, we blend the latest digital tactics with traditional New York hustle. By optimizing each channel for your specific goals, we ensure that your message not only reaches but also resonates with your audience, driving acquisition and fostering brand loyalty.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“Since engaging with Single Grain our revenue has increased more than 300%”
“Single Grain has been the strongest outside force in helping our business "level up." Since engaging with Single Grain our revenue has increased more than 300%.”
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