+193%
sign-ups
We Have Driven Impact At
Amplify Your Brand with Omnichannel Marketing
Are you grappling with the challenge of creating a seamless investor experience across multiple platforms in the crypto industry?
As investor touchpoints multiply in the dynamic world of cryptocurrency, many businesses find it challenging to maintain a consistent brand voice, deliver personalized messaging, or measure marketing performance effectively. This can lead to disjointed campaigns, a confusing brand narrative, and missed opportunities for investor engagement.
A comprehensive omnichannel marketing strategy may be the solution. By providing unified and insightful investor interactions across all channels, your crypto brand gains the power to enhance investor loyalty and drive increased revenue.
Single Grain, as a seasoned omnichannel marketing agency, is equipped to make this transformation happen in the crypto landscape. We leverage our expertise in digital strategy to integrate your marketing channels and deliver a consistent, high-quality investor experience.
Our Specialization in Omnichannel Marketing
At Single Grain, we assist clients in navigating the intricate world of the digital crypto market. Our expertise lies in integrating various channels to deliver a seamless customer experience in this volatile landscape, using a data-driven approach to formulate strategies that resonate with your target audience.
Whether it’s website, email, social media, content marketing, SEO, or pay-per-click advertising, we’ll help you weave these channels together into a cohesive whole. We guide you in making data-based decisions to enhance customer engagement and boost ROI in your crypto ventures.
Our goal is to refine the customer journey in the crypto space so that no matter where they interact with your brand, they enjoy a consistent, high-quality experience that nurtures trust and encourages loyalty in this dynamic industry.
Single Grain’s key offerings in our omnichannel marketing bundle for the crypto industry include:
- Data-driven strategy formulation
- Channel integration and synchronization
- Customer journey mapping in the crypto market
- Personalized messaging and targeting
- Customer insight analysis in crypto trends
- Performance tracking and optimization
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing a full-funnel approach and impression-based channels for long-term growth. They explore the move from conversion-only ads to including consideration and awareness phases, creating distinct audiences for better outcomes. Challenges of attribution in digital marketing and the unreliability of data are highlighted, stressing the importance of investing in top-of-funnel traffic. The conversation also covers the limitations of certain platforms in measuring ad spend, the role of data and analytics, and the need for patience in top-of-funnel campaigns. Insights into adapting marketing strategies for sustainable growth are shared.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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What makes your approach as an omnichannel marketing agency unique?
We recognize that omnichannel marketing in the crypto industry isn’t merely about having a presence across all platforms, but also about crafting a unified narrative throughout these channels. Our experienced team possesses not only the proficiency in individual channels such as social media, SEO, email, and mobile, but we also shine in generating a smooth and consistent user experience. We harness data-led insights, cutting-edge technology, and the most recent marketing trends to develop a distinctive omnichannel strategy, designed exclusively for your cryptocurrency business.
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How is omnichannel marketing different from multichannel marketing?
While both multichannel and omnichannel strategies involve interacting with crypto enthusiasts across various platforms, the crucial distinction is in the degree of synchronization. In a multichannel approach, each platform functions independently, like isolated islands in a digital sea. However, with an omnichannel approach, specifically in the context of a crypto-focused omnichannel marketing agency, all platforms are interconnected, operating in harmony to deliver a fluid and consistent user journey. This ensures your crypto community can transition effortlessly from one platform to another, say from mobile to desktop, preserving the context and continuity of their engagement.
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Which are the best channels to include in an omnichannel marketing strategy?
The “optimal” channels for your crypto venture truly hinge on your unique product, service, and intended demographic. Our team of experts will meticulously dissect your customer behavior, inclinations, and journey within the crypto sphere to pinpoint the most potent platforms for your enterprise. We champion a customer-centric approach, which implies we concentrate on where your customers are in the crypto landscape and how they prefer to engage with your brand. It could be via social media, email, mobile apps, or even offline meetups. Our mission is to ensure your brand message resonates with customers at the right moment and in the right context.
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How much should I expect to spend on an effective omnichannel marketing strategy?
When it comes to determining the right investment for your omnichannel marketing strategy, there’s no universal solution. Factors such as the scale of your crypto business, your objectives, and your financial resources play a significant role. Our commitment is to deliver value to our clients, which is why we collaborate closely with you to devise a bespoke proposal. This proposal will detail a strategic investment blueprint for your omnichannel marketing initiatives, with a focus on maximizing your return on investment and fostering consistent growth. Eager to discover more? Reach out to us for a complimentary consultation!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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