+10%
ROAS
We Have Driven Impact At
Amplify Your Brand with Omnichannel Marketing
Are you finding it difficult to provide a consistent learning experience across various educational platforms?
As student touchpoints increase, many educational institutions struggle to maintain a consistent educational voice, deliver personalized learning materials, or measure educational outcomes effectively. This can lead to disjointed learning modules, a confusing educational narrative, and missed opportunities for student engagement.
A comprehensive omnichannel educational strategy may be the solution. By providing unified and insightful student interactions across all platforms, your institution gains the power to enhance student loyalty and drive increased academic success.
Single Grain, as a seasoned omnichannel marketing agency, is equipped to make this transformation happen in the education sector. We leverage our expertise in digital strategy to integrate your educational platforms and deliver a consistent, high-quality learning experience.
Our Specialization in Omnichannel Marketing
At Single Grain, we assist educational institutions in navigating the intricacies of the digital landscape. Our expertise lies in integrating various channels to provide a seamless learning experience, using a data-driven approach to formulate strategies that resonate with your students and faculty.
Whether it’s your institution’s website, email communications, social media presence, content marketing, SEO, or pay-per-click advertising, we’ll help you weave these channels together into a cohesive whole. We guide you in making data-based decisions to enhance student engagement and boost your institution’s reputation.
Our goal is to refine the learning journey so that no matter where your students interact with your institution, they enjoy a consistent, high-quality experience that nurtures trust and encourages loyalty.
Single Grain’s key offerings in our omnichannel marketing bundle for the education sector include:
- Data-driven strategy formulation
- Channel integration and synchronization
- Student journey mapping
- Personalized messaging and targeting
- Student insight analysis
- Performance tracking and optimization
Featured Case Study: Learning A-Z
Enhancing Educational Platform Engagement and ROAS
Objectives
To grow purchase volume by activating top- and mid-funnel marketing tactics to educate and engage the target audience of Pre-K-6 teachers and administrators.
Challenges
The main challenge was to create awareness and educate potential customers about Learning A-Z's offerings, necessitating a blend of top-funnel and mid-funnel marketing tactics.
Process
Implemented a full-funnel strategy using paid search, online video, paid social, and programmatic display for demand generation, complemented by paid social retargeting, cross-selling, and branded search campaigns for demand capture.
Results
Achieved a 10% increase in Return on Ad Spend (ROAS) and an 8% increase in revenue year-over-year.
Learnings
The success of Learning A-Z’s campaign highlights the importance of a comprehensive full-funnel marketing approach. Educating the target audience through top- and mid-funnel tactics before capturing demand with bottom-funnel strategies proved effective for driving both awareness and conversions.
+8%
revenue
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising towards brand marketing and a full-funnel approach, highlighting the need for impression-based advertising for long-term growth. They cover the transition from conversion-based ads to those including consideration and awareness phases, the challenges of attribution, and the unreliability of data from agencies. The conversation emphasizes investing in top-of-funnel traffic, the significance of full-funnel marketing in limited attribution environments, and the importance of analyzing campaign impacts beyond traditional time frames. They discuss the inefficacy of certain strategies for different brand sizes, the role of agencies, and stress patience in top-of-funnel campaigns for sustainable growth.
Learn More About The Work We’ve Done
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+85% Increase in Branded Searches and +10% Increase in ROAS
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increasing Free Quote Submissions on Homepage by 95%
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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What makes your approach as an omnichannel marketing agency unique?
Recognizing that omnichannel marketing in the education sector isn’t merely about visibility on all platforms, but also about crafting a unified story across these mediums, our experienced team excels. Our proficiency isn’t limited to individual channels such as social media, SEO, email, and mobile, but extends to the creation of a smooth and consistent student or parent experience. We utilize insights derived from data, cutting-edge technology, and the most recent marketing trends to design a distinctive omnichannel strategy, customized specifically for your educational institution.
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How is omnichannel marketing different from multichannel marketing?
While both multichannel and omnichannel strategies involve interacting with learners across various platforms, the fundamental distinction lies in the degree of cohesion. In a multichannel educational approach, each platform functions independently. However, in an omnichannel strategy, as implemented by an omnichannel marketing agency, all platforms are interconnected and collaborate to deliver a smooth and consistent learning experience. This ensures that your learners can transition from one platform to another, such as from a mobile app to a desktop site, without disrupting the continuity or context of their educational journey.
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Which are the best channels to include in an omnichannel marketing strategy?
The “optimal” channels for your educational institution are largely contingent on your unique offerings, target demographic, and the nature of your educational services. Our team, as a proficient omnichannel marketing agency, will conduct a comprehensive examination of your student behavior, preferences, and educational journey to pinpoint the most impactful platforms for your institution. We champion a learner-centric approach, which means we concentrate on where your students are and how they prefer to engage with your institution. This could be through social media, email, mobile apps, or even on-campus events. Our mission is to ensure your institution’s message reaches students at the most opportune moment and in the most appropriate setting.
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How much should I expect to spend on an effective omnichannel marketing strategy?
There’s no universal solution here, given that the appropriate approach is contingent upon your educational institution’s scale, objectives, and financial resources. We’re committed to delivering value to our clients, and as such, we’ll collaborate with you to devise a tailored proposal that delineates a strategic investment blueprint for your omnichannel marketing initiatives. Our goal is to guarantee optimal ROI and consistent growth for your educational institution. Keen on discovering more? Reach out to us for a complimentary consultation!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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