+17%
conversion rate
We Have Driven Impact At
Amplify Your Brand with Omnichannel Marketing
Are you grappling with the challenge of providing a unified shopping experience across various online platforms?
In the fast-paced world of e-commerce, many retailers find it difficult to maintain a consistent brand voice, deliver personalized product recommendations, or accurately track sales performance across different platforms. This can result in fragmented promotions, a confusing brand story, and lost opportunities for customer engagement and sales.
An effective omnichannel marketing strategy could be your answer. By ensuring cohesive and insightful customer interactions across all platforms, your e-commerce business can boost customer loyalty and drive increased revenue.
Single Grain, as a seasoned omnichannel marketing agency, is ready to help you navigate this digital transformation. We leverage our expertise in e-commerce strategy to integrate your online sales channels and deliver a consistent, high-quality shopping experience for your customers.
Our Specialization in Omnichannel Marketing
At Single Grain, we empower e-commerce businesses to traverse the intricate web of digital marketing. Our expertise lies in orchestrating various channels to deliver a unified shopping experience, using a data-centric approach to devise strategies that resonate with your online shoppers.
Whether it’s your e-commerce website, email campaigns, social media promotions, content marketing, SEO, or pay-per-click advertising, we help you weave these channels into a unified shopping journey. We guide you in making data-informed decisions to amplify customer engagement and elevate your online sales.
Our mission is to streamline the online shopping journey so that no matter where your customers interact with your brand, they enjoy a consistent, high-quality experience that fosters trust and cultivates loyalty.
Single Grain’s key offerings in our omnichannel marketing bundle for e-commerce include:
- Data-driven strategy formulation
- Channel integration and synchronization
- Customer journey mapping
- Personalized messaging and targeting
- Customer insight analysis
- Performance tracking and optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift from performance to brand marketing, emphasizing full-funnel and impression-based advertising for long-term growth. They explore the move from conversion-only ads to those including awareness phases, the challenges of attribution, and the unreliability of data. The talk covers the longer sales cycles, the limits of Facebook and Google in measuring ad spend return, and stresses the importance of data trends. They advocate for patience in top-funnel campaigns and competent agencies for navigating data complexities, offering insights on adapting to paid advertising changes for growth.
Learn More About The Work We’ve Done
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Spend and Leads Increased While Earning a More Efficient CPA
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increasing Free Quote Submissions on Homepage by 95%
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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What makes your approach as an omnichannel marketing agency unique?
In the dynamic world of e-commerce, we recognize that a successful omnichannel strategy isn’t merely about having a presence on every platform. It’s about crafting a unified story that resonates across all these touchpoints. Our experienced team is not just proficient in individual channels such as social media, SEO, email, and mobile, but we also shine in delivering a smooth and consistent user experience. We harness the power of data analytics, cutting-edge technology, and current marketing trends to design a distinctive omnichannel approach, meticulously customized to align with your business needs.
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How is omnichannel marketing different from multichannel marketing?
In the realm of E-Commerce, the distinction between multichannel and omnichannel marketing strategies is crucial. Multichannel marketing, while involving a variety of platforms, tends to function in isolated compartments. On the other hand, omnichannel marketing, a specialty of our omnichannel marketing agency, ensures a harmonious interplay between all platforms. This interconnected approach ensures that your customers enjoy a fluid and consistent shopping experience, irrespective of the platform they choose. Whether they transition from their mobile device to a desktop, the continuity and context of their shopping journey remains unbroken.
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Which are the best channels to include in an omnichannel marketing strategy?
The “ideal” channels for your e-commerce business are contingent upon your unique product offerings, services, and target customer base. Our team of experts will conduct a thorough analysis of your customer behavior, preferences, and journey to identify the most impactful platforms for your online store. We’re staunch believers in a customer-centric approach, meaning we zero in on your customers’ preferred platforms and interaction methods with your brand. This could range from social media, email, mobile apps, to even offline events. Our primary objective is to ensure your brand message is delivered to your customers precisely when and where they are most receptive.
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How much should I expect to spend on an effective omnichannel marketing strategy?
While there’s no universal solution, as it’s contingent on your e-commerce enterprise’s scale, objectives, and financial resources, we’re committed to delivering meaningful results for our partners. We’ll collaborate with you to craft a bespoke proposal that delineates a tactical investment blueprint for your omnichannel marketing initiatives. Our objective is to guarantee optimal ROI and continuous expansion for your business. Keen to discover more? Reach out to us for a complimentary consultation!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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