+17%
conversion rate
We Have Driven Impact At
Amplify Your Brand with Omnichannel Marketing
Are you finding it difficult to establish a unified customer experience across various channels, right here in Florida?
With the proliferation of customer touchpoints, many Florida-based businesses grapple with maintaining a consistent brand voice, crafting personalized messaging, or accurately gauging marketing performance. This often results in fragmented campaigns, a muddled brand narrative, and overlooked opportunities for customer engagement.
Implementing a comprehensive omnichannel marketing strategy could be your answer. By facilitating cohesive and insightful customer interactions across all channels, your brand can bolster customer loyalty and stimulate increased revenue.
Single Grain, a seasoned omnichannel marketing agency, is ready to guide this transformation. We apply our digital strategy expertise to harmonize your marketing channels and deliver a consistent, superior customer experience, tailored to the unique needs of the Sunshine State.
Our Specialization in Omnichannel Marketing
At Single Grain, we’re experts in helping Florida-based clients navigate the intricate digital landscape. Our specialty lies in integrating diverse channels to deliver a seamless customer experience, using a data-driven approach to craft strategies that resonate with your specific target audience.
Whether it’s website, email, social media, content marketing, SEO, or pay-per-click advertising, we’re here to help you weave these channels together into a unified whole. We guide you in making data-based decisions to enhance customer engagement and boost ROI, even in the dynamic Florida market.
Our ultimate goal is to refine the customer journey. We aim to ensure that wherever your customers interact with your brand, they enjoy a consistent, high-quality experience that fosters trust and encourages loyalty.
Single Grain’s key offerings in our omnichannel marketing bundle include:
- Data-driven strategy formulation
- Channel integration and synchronization
- Customer journey mapping
- Personalized messaging and targeting
- Customer insight analysis
- Performance tracking and optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing full-funnel approaches. They highlight the shift towards impression-based channels for long-term growth, the need for distinct audiences for brand and conversion, and the challenges of attribution in digital marketing. The experts stress investing in top-of-funnel traffic, exploring longer sales cycles, and critically view business coach value. Despite data limitations, they advocate focusing on directional trends and the importance of agencies in navigating data complexities for sustainable marketing strategies.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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What makes your approach as an omnichannel marketing agency unique?
Recognizing the complexity of omnichannel marketing, we know it’s not merely about having a footprint on every platform, but rather about crafting a unified story that resonates across them all. Our Florida-based team, rich in experience, excels not only in mastering individual channels such as social media, SEO, email, and mobile, but also in orchestrating a harmonious and consistent customer journey. By harnessing data-driven intelligence, cutting-edge technology, and the freshest marketing trends, we meticulously design an omnichannel strategy that’s uniquely suited to your business.
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How is omnichannel marketing different from multichannel marketing?
In the vibrant landscape of Florida’s marketing, the distinction between multichannel and omnichannel marketing is crucial. While both strategies involve reaching out to customers across various platforms, the level of integration sets them apart. In the multichannel approach, each platform exists in its own bubble, operating independently. However, the beauty of omnichannel marketing, which is our specialty as an omnichannel marketing agency, lies in its interconnectedness. All channels are harmoniously linked, ensuring a smooth and consistent customer journey. This means your customers can effortlessly transition from one platform to another, say from their mobile device to their desktop, without any disruption or loss of context in their experience.
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Which are the best channels to include in an omnichannel marketing strategy?
Identifying the “optimal” channels is largely contingent on your unique product, service, and intended audience. Our Florida-based team will conduct a thorough analysis of your customer behavior, preferences, and journey to pinpoint the most beneficial platforms for your venture. We champion a customer-centric methodology, which entails concentrating on your customers’ preferred platforms and interaction methods with your brand. This could range from social media, email, mobile applications, to even offline events in the Sunshine State. Our primary objective is to guarantee your brand message connects with customers at the most opportune moment and in the most appropriate location.
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How much should I expect to spend on an effective omnichannel marketing strategy?
While there’s no universal solution that suits every business, we understand that your company’s size, objectives, and financial plan are unique, especially in the dynamic Florida market. Our philosophy revolves around crafting value for our clients. Consequently, we’ll collaborate with you to devise a tailored proposal, detailing a strategic investment blueprint for your omnichannel marketing initiatives. Our primary goal is to optimize your ROI and foster consistent growth. Curious to discover more? Reach out to us for a complimentary consultation!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
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