+17%
conversion rate
We Have Driven Impact At
Amplify Your Brand with Omnichannel Marketing
Are you finding it difficult to deliver a unified customer experience across various channels in the dynamic Los Angeles market?
With the proliferation of customer touchpoints, many businesses, especially in a bustling city like Los Angeles, grapple with maintaining a consistent brand voice, personalizing their messaging, or effectively gauging their marketing performance. This often results in fragmented campaigns, a muddled brand narrative, and overlooked opportunities for customer engagement.
Implementing a robust omnichannel marketing strategy could be your answer. By facilitating cohesive and insightful customer interactions across all channels, your brand can bolster customer loyalty and stimulate revenue growth.
Single Grain, a seasoned omnichannel marketing agency, is well-prepared to guide this transformation. We utilize our digital strategy expertise to harmonize your marketing channels, ensuring a consistent, high-quality customer experience that resonates with the unique Los Angeles audience.
Our Specialization in Omnichannel Marketing
At Single Grain, nestled in the heart of Los Angeles, we empower our clients to master the intricacies of the digital world. Our expertise lies in weaving together diverse channels to deliver a unified customer experience, all while leveraging a data-centric approach to devise strategies that truly connect with your audience.
From website design to email campaigns, social media management, content marketing, SEO, or pay-per-click advertising, we’re here to help you harmonize these elements into a unified strategy. We’re your guide in Los Angeles, helping you make informed, data-driven decisions to amplify customer engagement and elevate ROI.
Our mission is to streamline the customer journey, ensuring that wherever they engage with your brand, they are met with a consistent, top-tier experience that fosters trust and cultivates loyalty.
Single Grain’s comprehensive suite of offerings in our omnichannel marketing package includes:
- Formulation of data-driven strategies
- Integration and synchronization of various channels
- Mapping of the customer journey
- Creation of personalized messages and targeted campaigns
- Analysis of customer insights
- Performance tracking and continuous optimization
Featured Case Study: Simon Pearce
YoY Efficiency Gains through Paid Media Strategy
Objectives
The goal was to reach highly targeted audiences using sophisticated technology to counteract the increasing costs of reaching new audiences due to the ad strategy’s point of maturity.
Challenges
Simon Pearce’s ad strategy was becoming cost-prohibitive in reaching new audiences, indicating a maturity point that necessitated a new approach.
Process
Single Grain expanded to new advertising channels like Pinterest and programmatic to reach highly targeted audiences, in addition to expanding prospecting on established channels like Meta, Google, and Bing.
Results
Six months after launching new channels, Simon Pearce saw significant efficiency gains, maintaining revenue in a challenging period for e-commerce by reaching higher value customers. Key improvements included a 17% YoY conversion rate increase, 25% MoM revenue increase to $3,286,467, 9% YoY PROAS increase to 3.46, 17% YoY conversion rate increase to 2.91%, and 13% YoY average order value increase to $304.
Learnings
Expanding to new channels and targeting higher value customers can significantly enhance efficiency and maintain revenue, even when most e-commerce companies are experiencing a decline. This strategy demonstrates the importance of evolving advertising approaches to meet market maturity challenges.
+25%
revenue
+9%
PROAS
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
Marketing Trends: Open Air Conspiracy, Changes in Paid Media, and Brandformance
Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the shift in paid advertising from performance to brand marketing, emphasizing a full-funnel, impression-based approach for long-term growth. They explore the evolution from conversion-only ads to ones that also consider awareness, particularly for mid-sized brands, and the challenges of attribution in digital marketing. The conversation covers the need for full-funnel marketing amidst unreliable data, the significance of analyzing campaign impacts beyond 90 days, and the limitations of platforms like Facebook and Google in measuring ad spend return. They stress the importance of data and analytics, advocating for patience in top-of-funnel campaigns and the role of competent agencies in navigating these complexities, offering insights into adapting marketing strategies for sustainable growth.
Learn More About The Work We’ve Done
-
Increasing Free Quote Submissions on Homepage by 95%
-
44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
-
+85% Increase in Branded Searches and +10% Increase in ROAS
-
268% Increase in Organic Traffic With AI-Driven SEO Strategy
-
54% Revenue Growth Year Over Year by Implementing Content Optimizations
-
Increases Post Engagement Rate by 400% with Single Grain
-
300% Increase in BOFU ROAS after switching to programmatic
-
Spend and Leads Increased While Earning a More Efficient CPA
-
Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
-
454% Growth in Google Ads Revenue After Account Restructure.
-
Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
Frequently Asked Questions
And We Have The Answers
-
What makes your approach as an omnichannel marketing agency unique?
We understand that omnichannel marketing isn’t just about being present on all platforms but also about weaving a cohesive narrative across these channels. Our seasoned team in Los Angeles not only has the expertise in individual channels like social media, SEO, email, and mobile, but we also excel at creating a seamless and consistent customer experience. We leverage data-driven insights, innovative technology, and the latest marketing trends to customize a unique omnichannel strategy tailored specifically for your business.
-
How is omnichannel marketing different from multichannel marketing?
When it comes to effective marketing strategies, it’s important to understand the distinction between multichannel and omnichannel approaches. While both methods involve engaging with customers on various platforms, the real power of omnichannel marketing lies in its seamless integration. Unlike multichannel marketing, where each platform operates independently, omnichannel marketing connects all channels to provide a consistent and uninterrupted customer experience. This means that whether your customers are interacting with your brand on their mobile devices or desktops, they can effortlessly transition between channels without losing any context or continuity.
-
Which are the best channels to include in an omnichannel marketing strategy?
The “best” channels really depend on your specific product, service, and target audience. Our team in Los Angeles will meticulously analyze your customer behavior, preferences, and journey to determine the most effective platforms for your business. We believe in a customer-centric approach, which means we focus on where your customers are in Los Angeles and how they prefer to interact with your brand. It might be through social media, email, mobile apps, or even offline events. Our goal is to ensure your brand message reaches customers in Los Angeles at the right time and in the right place.
-
How much should I expect to spend on an effective omnichannel marketing strategy?
When it comes to finding the right omnichannel marketing agency in Los Angeles, there isn’t a one-size-fits-all answer. We understand that every business is unique, with different sizes, goals, and budgets. That’s why we believe in creating value for our clients by tailoring our services to meet their specific needs.
At our agency, we take the time to understand your business and develop a customized proposal that outlines a strategic investment plan for your omnichannel marketing efforts. Our goal is to ensure that you not only get the best return on investment but also experience sustained growth.
Are you ready to take your marketing to the next level? Contact us today for a free consultation and let us show you how our expertise can help drive your business forward in the competitive Los Angeles market.
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
-
We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
-
If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
-
We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
-
We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
-
Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
“They provided us with key learnings about our messaging that we are now using”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
Explore More on This Topic
How to Choose a Digital Marketing Agency for Your E-Commerce Brand
Online shopping is the norm in today’s society. Over 218.8 million American consumers will shop online in 2023 giving e-commerce brands a massive advantage over brick-and-mortar companies. But competition is fierce. There…
Full Article
Elevate Your Brand with a Top 5 TikTok Ad Agency
Updated September 2023. TikTok has become the new social media platform of choice for brands worldwide. The reason for this is simple: TikTok has unquestionable advertising potential. Companies advertising on…
Full Article
How to Create an Omnichannel Marketing Strategy to Scale Your Business
Businesses must constantly seek ways to scale and reach a wider audience. In this pursuit, the most common question is: “Which marketing channel should I focus on for exponential growth?”…
Full Article
