“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
We Have Driven Impact At
Unlock Aggressive Growth with B2C Marketing
Feeling overwhelmed by the ever-changing player behaviors and market dynamics in your gaming landscape?
The gaming industry is rapidly evolving and not keeping up can result in lost players, dwindling market share, and stagnating growth. To outshine and outperform your competitors, a robust and responsive B2C marketing strategy is critical.
The solution lies in innovative, data-driven marketing strategies that resonate with your gaming audience, driving meaningful engagements and conversions.
At Single Grain, we harness our rich experience in B2C marketing to transform your challenges into opportunities for massive growth. Leveraging cutting-edge digital marketing technologies and tactics, we’re here to fuel sustainable growth for your gaming brand.
Specialized B2C Marketing Solutions by Single Grain
First, we delve into the gaming landscape, player behavior, and rival game developers to tailor a B2C marketing strategy that fits your unique challenges and goals. We leverage data to guide our efforts, ensuring we hit the high score in capturing your player base’s attention.
Next, our creative game narrators and digital wizards craft compelling campaigns that connect, resonate with, and convert your target gamers. By fusing creativity with analytics, we ensure each strategy triggers positive player engagement that boosts your game’s popularity.
Lastly, we continuously optimize your campaigns based on data-driven insights. We gauge, adjust, and strive for more – to bring you not just a spike in downloads, but long-term player retention.
Single Grain’s B2C marketing services for the gaming industry include:
- Market and player analysis
- Data-driven strategy development
- Creative campaign development
- Performance tracking and optimization
- Retention marketing strategies
- Player value optimization
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss the growth of advertising agencies, importance of milestones, referrals, acquisitions, and influencers' earnings on platforms like YouTube and Twitch. They compare marketing strategies at various revenue stages ($1M, $10M, $100M) and explain why creators like MrBeast succeed, offering insights into the marketing industry's dynamics.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Increasing Free Quote Submissions on Homepage by 95%
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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300% Increase in BOFU ROAS after switching to programmatic
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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What makes your approach to B2C marketing unique?
At the heart of every game lies a captivating narrative, and our role is to help you share it. We reject the notion of a universal strategy, opting instead for custom-crafted marketing campaigns that align with your game’s distinctive characteristics and objectives. Our team stays on the cutting edge of market shifts and player preferences, enabling us to devise strategies that truly engage your gaming audience. Drawing on our extensive experience with brands across a multitude of sectors, including the gaming industry, we’ve gained a comprehensive understanding of what succeeds and what falls short in B2C marketing.
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How does a B2C marketing agency differentiate its strategies from a B2B marketing agency?
Even though the ultimate goals of B2B and B2C marketing are to captivate audiences and stimulate purchases, the strategies and techniques employed can vary greatly. B2C marketing often leans towards establishing an emotional rapport, while B2B marketing tends to prioritize logical reasoning and advantages. As a B2C marketing agency specializing in the gaming industry, we recognize the importance of crafting personalized, emotionally-charged, and captivating campaigns that echo with individual gamers. Our primary aim is to foster brand allegiance and cultivate a vibrant community centered around your gaming brand.
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What are the most effective B2C marketing channels?
Identifying the most potent avenues for B2C marketing can fluctuate depending on your unique player base. Nevertheless, social networking sites like Facebook, Instagram, and YouTube often prove to be successful due to their extensive user base and sophisticated targeting features, especially in the gaming industry. Other influential strategies include email outreach, content promotion, and digital advertising. Our role is to collaborate with you to pinpoint the most effective platforms for your specific gamer audience, and devise a strategy that optimizes your visibility and player engagement on these platforms.
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How much should I budget for B2C marketing?
The financial allocation for B2C marketing within the gaming industry can fluctuate widely, influenced by factors such as your business’s scale, your aspirations, and the promotional avenues you opt for. It’s crucial to bear in mind that marketing is not an expense, but an investment, and a meticulously planned campaign can generate substantial returns. We’re here to collaborate with you in crafting a holistic marketing strategy that harmonizes with your financial plan and propels you towards your business goals. Reach out to us for a complimentary consultation!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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