+193%
sign-ups
We Have Driven Impact At
Unlock Aggressive Growth with B2C Marketing
Feeling overwhelmed by evolving customer behaviors and market dynamics in your B2C landscape within the blockchain industry?
The consumer market in the blockchain sector is rapidly changing and not keeping up can result in lost customers, dwindling market share, and stagnating growth. To outshine and outperform your competitors, a robust and responsive B2C marketing strategy is critical.
The solution lies in innovative, data-driven marketing strategies that resonate with your target audience, driving meaningful engagements and conversions. In the blockchain world, this means understanding the unique needs and concerns of your customers, from security to transparency.
At Single Grain, we harness our rich experience in B2C marketing to transform your challenges into opportunities for massive growth. Leveraging cutting-edge digital marketing technologies and tactics, we’re here to fuel sustainable growth for your brand in the blockchain space.
Specialized B2C Marketing Solutions by Single Grain
First, we delve into your market, understanding the behavior of your audience and competition within the blockchain sphere. We tailor a B2C marketing strategy that addresses your unique challenges and goals in this dynamic industry. Our approach is data-driven, ensuring we accurately target and captivate your audience.
Next, our creative storytellers and digital experts craft compelling campaigns that connect with, resonate with, and convert your target consumers in the blockchain space. By merging creativity with analytics, we ensure each strategy triggers positive consumer actions that enhance your bottom line.
Lastly, we continuously optimize your campaigns based on data-driven insights. We gauge, adjust, and strive for more – to bring you not just momentary success, but long-term growth in the blockchain industry.
Single Grain’s B2C marketing services for the blockchain industry include:
- Market and audience analysis
- Data-driven strategy development
- Creative campaign development
- Performance tracking and optimization
- Retention marketing strategies
- Customer value optimization
Featured Case Study: Bittrex
Expanding Cryptocurrency Exchange User Base Through Creative Paid Media
Objectives
To overcome a plateau in monthly new user growth generated from paid search, by expanding brand awareness and attracting signups from users outside Bittrex's core demographic, despite industry volatility and advertising policy restrictions.
Challenges
Bittrex had reached a plateau with monthly new users generated from paid search. They tasked Single Grain with expanding their brand awareness, to drive more signups from users outside of their core demographic. Industry volatility and added policy restrictions prevented the use of typical campaign strategies, necessitating creative approaches.
Process
Single Grain embarked on a methodical experiment across new paid social channels, targeting diverse user demographics, interests, and behaviors with a performance-driven approach. Over 12 months, strategic campaigns were launched across Meta, Reddit, Twitter (X), Twitch, Brave Browser, and Discord, focusing on conversions over impressions.
Results
The campaigns led to a +193% increase in monthly sign-ups year over year, alongside a -31% reduction in cost per sign-up, marking significant growth in user acquisition and cost efficiency.
Learnings
This case study highlights the effectiveness of exploring new advertising channels and tailoring campaign strategies to overcome industry challenges. By focusing on performance metrics and broadening the targeting strategy, Bittrex was able to significantly increase its user base and improve the cost-effectiveness of its user acquisition efforts.
-31%
cost per sign-up
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency evolution, covering revenue milestones, referrals, acquisitions, influencers' financial goals, and earnings disparities on platforms like YouTube and Twitch. They compare marketing strategies at different revenue levels ($1M, $10M, $100M) and explore why content creators like MrBeast succeed, offering insights into the marketing industry's dynamics.
Learn More About The Work We’ve Done
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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300% Increase in BOFU ROAS after switching to programmatic
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454% Growth in Google Ads Revenue After Account Restructure.
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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Spend and Leads Increased While Earning a More Efficient CPA
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Increasing Free Quote Submissions on Homepage by 95%
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Increases Post Engagement Rate by 400% with Single Grain
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
Frequently Asked Questions
And We Have The Answers
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What makes your approach to B2C marketing unique?
At our core, we believe that every blockchain venture has a distinct narrative waiting to unfold, and our purpose is to assist you in articulating it. We don’t rely on generic, one-size-fits-all approaches. Instead, we design customized marketing strategies that align with your venture’s unique requirements and aspirations. Our team stays ahead of the curve, keeping abreast with the latest market shifts and consumer patterns, which enables us to devise tactics that truly engage your desired audience. Our experience spans across diverse sectors, equipping us with a comprehensive understanding of what succeeds and what falls short in the realm of B2C marketing.
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How does a B2C marketing agency differentiate its strategies from a B2B marketing agency?
While both B2B and B2C strategies strive to captivate customers and boost transactions, the methodologies and tactics can vary greatly. B2C marketing tends to lean towards establishing an emotional rapport, while B2B marketing hinges on logic and advantages. As a marketing agency specializing in the blockchain industry, we recognize the importance of crafting personalized, emotionally-charged, and captivating campaigns that resonate with individual users. Our primary objective is to foster brand allegiance and cultivate a community centered around your blockchain brand.
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What are the most effective B2C marketing channels?
In the context of a blockchain enterprise, the optimal channels for B2C marketing may differ depending on your unique audience. Nevertheless, social media networks like Facebook, Instagram, and YouTube often yield significant results due to their extensive user base and sophisticated audience targeting features. Alongside these, email outreach, content-driven marketing, and digital advertising remain potent instruments. Our role as your partner is to pinpoint the most effective channels for your particular audience within the blockchain industry. We will then devise a strategy that amplifies your visibility and interaction on these platforms.
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How much should I budget for B2C marketing?
The resources allocated for B2C marketing within the blockchain sector can fluctuate extensively, contingent upon the scale of your enterprise, your aspirations, and the promotional avenues you opt to leverage. It’s crucial to bear in mind that marketing is a strategic investment, and a proficiently orchestrated campaign can generate substantial ROI. We’re committed to collaborating with you to devise an all-encompassing marketing blueprint that harmonizes with your financial plan and propels you towards your business milestones. Reach out to us for a complimentary consultation!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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