+403%
traffic
We Have Driven Impact At
Unlock Aggressive Growth with B2C Marketing
Feeling swamped by the shifting consumer behaviors and market dynamics in your B2C landscape, even in the bustling city of Los Angeles?
The consumer market, even in the City of Angels, is rapidly evolving and falling behind can lead to lost customers, diminishing market share, and plateauing growth. To outshine and outperform your competitors, a robust and responsive B2C marketing strategy is indispensable.
The answer lies in inventive, data-driven marketing strategies that resonate with your target audience, fostering meaningful engagements and conversions.
At Single Grain, we utilize our extensive experience in B2C marketing, honed in dynamic markets like Los Angeles, to transform your challenges into opportunities for substantial growth. By leveraging state-of-the-art digital marketing technologies and tactics, we’re committed to fueling sustainable growth for your brand.
Specialized B2C Marketing Solutions by Single Grain
First, we delve into your market, understanding the unique dynamics of Los Angeles, your audience behavior, and competition. This allows us to tailor a B2C marketing strategy that addresses your specific challenges and goals. We harness the power of data to guide our efforts, ensuring we capture your audience’s attention with precision.
Next, our team of creative storytellers and digital experts, who are well-versed in the LA market, craft compelling campaigns that connect, resonate with, and convert your target consumers. By blending creativity with analytics, we ensure each strategy triggers positive consumer actions that enhance your bottom line.
Lastly, we continuously optimize your campaigns based on data-driven insights. We measure, adjust, and strive for more – to bring you not just fleeting success, but sustainable growth in the competitive Los Angeles market.
Our B2C marketing services, tailored for the Los Angeles context, include:
- Market and audience analysis
- Data-driven strategy development
- Creative campaign development
- Performance tracking and optimization
- Retention marketing strategies
- Customer value optimization
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu analyze the growth of ad agencies, focusing on revenue milestones, referrals, and acquisitions. They discuss influencers' earnings across platforms like YouTube and Twitch, marketing strategies at various revenue levels ($1M, $10M, $100M), and why creators like MrBeast succeed. The talk offers insights into marketing industry dynamics.
Learn More About The Work We’ve Done
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Spend and Leads Increased While Earning a More Efficient CPA
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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300% Increase in BOFU ROAS after switching to programmatic
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increases Post Engagement Rate by 400% with Single Grain
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Increasing Free Quote Submissions on Homepage by 95%
Frequently Asked Questions
And We Have The Answers
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What makes your approach to B2C marketing unique?
At our b2c marketing agency in Los Angeles, we understand that every brand has a unique story to tell. Our mission is to help you tell that story in a way that captivates your audience. We don’t believe in a one-size-fits-all approach. Instead, we create customized marketing plans tailored to your brand’s specific needs and goals.
Our team in Los Angeles stays up-to-date with the latest market trends and consumer behavior. This expertise allows us to craft strategies that truly resonate with your target audience. With experience working with brands across various industries, we have gained a broad perspective on what works and what doesn’t in B2C marketing.
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How does a B2C marketing agency differentiate its strategies from a B2B marketing agency?
When it comes to marketing, there are distinct differences between B2B and B2C strategies. While B2B marketing is centered around logic and the benefits of a product or service, B2C marketing takes a more emotional approach. As a leading B2C marketing agency in Los Angeles, we understand the importance of crafting personalized and engaging campaigns that connect with individual consumers on a deeper level. Our expertise lies in building brand loyalty and fostering a sense of community around your brand.
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What are the most effective B2C marketing channels?
When it comes to B2C marketing in Los Angeles, the most effective channels for reaching your target audience may vary. However, there are certain platforms that have proven to be successful time and time again. Social media giants like Facebook, Instagram, and YouTube are widely used in the city and offer advanced targeting capabilities. These platforms can help you reach your desired audience with precision. Additionally, email marketing, content marketing, and online advertising are powerful tools that can further enhance your marketing efforts. At our agency, we understand the unique challenges of marketing in Los Angeles and will work closely with you to identify the best channels for your specific audience. Our team will craft a tailored strategy that maximizes your reach and engagement on these platforms, ensuring that your message resonates with the people of Los Angeles.
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How much should I budget for B2C marketing?
The budget for B2C marketing in your area can vary greatly depending on the size of your business, your goals, and the marketing channels you choose to utilize. It’s important to remember that marketing is an investment, and a well-executed campaign can yield significant ROI. We understand that finding the right balance between budget and results can be challenging. That’s why our team of experts in Los Angeles is here to help. We’ll work closely with you to develop a comprehensive marketing plan that aligns with your budget and helps you achieve your business objectives. Contact us for a free consultation tailored to your specific needs and location!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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