+403%
traffic
We Have Driven Impact At
Unlock Aggressive Growth with B2C Marketing
Feeling overwhelmed by evolving customer behaviors and market dynamics in your B2C landscape?
The consumer market is rapidly changing and not keeping up can result in lost customers, dwindling market share, and stagnating growth. To outshine and outperform your competitors, a robust and responsive B2C marketing strategy is critical.
The solution lies in innovative, data-driven marketing strategies that resonate with your target audience, driving meaningful engagements and conversions.
At Single Grain, we harness our rich experience in B2C marketing to transform your challenges into opportunities for massive growth. Leveraging cutting-edge digital marketing technologies and tactics, we’re here to fuel sustainable growth for your brand.
Specialized B2C Marketing Solutions by Single Grain
First, we analyze your market, audience behavior, and competition to tailor a B2C marketing strategy that fits your unique challenges and goals. We leverage data to guide our efforts, ensuring we hit the bullseye in capturing your audience’s attention.
Next, our creative storytellers and digital experts craft compelling campaigns that connect, resonate with, and convert your target consumers. By fusing creativity with analytics, we ensure each strategy triggers positive consumer actions that bolster your bottomline.
Lastly, we continuously optimize your campaigns based on data-driven insights. We gauge, adjust, and strive for more – to bring you not just momentary success, but long-term growth.
Single Grain’s B2C marketing services include:
- Market and audience analysis
- Data-driven strategy development
- Creative campaign development
- Performance tracking and optimization
- Retention marketing strategies
- Customer value optimization
Featured Case Study: Twenty20
Boosting Customer Acquisition Volume for Twenty20
Objectives
Twenty20 aimed to increase customer acquisition volume by leveraging their unique market differentiator, overcoming stagnant subscription revenue growth due to an inconsistent sales process.
Challenges
The main challenges included reliance on in-house sales, competition for attention in the crowded digital design resources field, and the need to shift focus from cold-calling and account-based marketing to more effective strategies.
Process
Single Grain devised an all-digital marketing strategy combining social media advertising for brand recognition and search engine marketing for immediate value appeal. They implemented an Alpha-Beta-Gamma campaign structure to efficiently capture market share from competitors like Shutterstock and Getty Images.
Results
This strategy significantly increased web traffic by 403%, Marketing Qualified Lead (MQL) volume by 16.42 times, and decreased Cost Per MQL by 72.49%, achieving more traffic volume and maintaining revenue per session with reduced advertising costs.
Learnings
The campaign demonstrated that a well-structured digital marketing strategy, even against large competitors, can improve both cost efficiency and customer acquisition volume without the trade-off typically expected between these two objectives.
x16.42
MQL volume
-72.49%
cost per MQL
Who is Eric Siu?
Eric Siu is the founder of digital marketing agency Single Grain. He also hosts two podcasts: Marketing School & Leveling Up, which get over 2.1M monthly downloads combined. Over the years, Eric has helped companies such as Amazon, Uber, Airbnb, and Salesforce acquire more customers.
Eric hosts a marketing mastermind where 100 of the best in media, marketing, and business get together twice a year in Miami and Beverly Hills. He is also the author of 'Leveling Up: How to Master the Game of Life'.
He also speaks around the world on marketing, SaaS, and SEO. Eric is also an investor in companies such as Eight Sleep, Levels, Fountain Health, Synthesis, and more. Finally, Eric is a member of communities such as YPO and TED.
Discover Featured Podcast Episode
MrBeast's Success and Ad Agency Budget Comparisons
Neil Patel and Eric Siu discuss advertising agency growth, highlighting revenue milestones, referrals, acquisitions, and motivations for influencer earnings across platforms like YouTube and Twitch. They explore marketing strategies for companies at various revenue stages ($1M, $10M, $100M), and factors behind the popularity of content creators like MrBeast, offering insights into the marketing and advertising industry.
Learn More About The Work We’ve Done
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44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations
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454% Growth in Google Ads Revenue After Account Restructure.
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54% Revenue Growth Year Over Year by Implementing Content Optimizations
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+85% Increase in Branded Searches and +10% Increase in ROAS
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Paid Media Strategy Sees YoY Efficiency Gains of +17% YoY Conversion Rate
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Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain
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Spend and Leads Increased While Earning a More Efficient CPA
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268% Increase in Organic Traffic With AI-Driven SEO Strategy
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Increasing Free Quote Submissions on Homepage by 95%
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300% Increase in BOFU ROAS after switching to programmatic
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Increases Post Engagement Rate by 400% with Single Grain
Frequently Asked Questions
And We Have The Answers
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What makes your approach to B2C marketing unique?
We believe that every brand has a unique story to tell and our mission is to help you tell it. We don’t use a one-size-fits-all strategy. Instead, we create bespoke marketing plans tailored to your brand’s specific needs and goals. Our team keeps up-to-date with the latest market trends and consumer behavior, allowing us to craft strategies that resonate with your target audience. We’ve worked with brands across various industries, giving us a broad perspective on what works and what doesn’t in B2C marketing.
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How does a B2C marketing agency differentiate its strategies from a B2B marketing agency?
While both B2B and B2C marketing aim to engage customers and drive sales, the approach and tactics can differ significantly. B2C marketing focuses more on emotional connect, whereas B2B marketing is more about logic and benefits. We as a B2C marketing agency understand the need to create personal, emotive and engaging campaigns that resonate with individual consumers. We focus on building brand loyalty and creating a community around your brand.
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What are the most effective B2C marketing channels?
The most effective channels for B2C marketing vary based on your target audience. However, social media platforms such as Facebook, Instagram, and YouTube are typically effective due to their widespread use and advanced targeting capabilities. Email marketing, content marketing, and online advertising are also powerful tools. We will work with you to identify the best channels for your specific audience and craft a strategy that maximizes your reach and engagement on these platforms.
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How much should I budget for B2C marketing?
The budget for B2C marketing can vary greatly depending on the size of your business, your goals, and the marketing channels you choose to utilize. It’s important to remember that marketing is an investment, and a well-executed campaign can yield significant ROI. We’ll work with you to develop a comprehensive marketing plan that aligns with your budget and helps you achieve your business objectives. Contact us for a free consultation!
If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.
Our Growth Methodology
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We’ll start by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if we're the right full-service digital marketing agency for you. No hard selling. Promise.
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If we think we can help you, we’ll put together Marketing Insights specifically for your company. Running your business through our experienced digital marketing agency analysis, we’ll create an execution plan which maximizes all the opportunities we see for growth and specific KPIs.
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We’ll get you as many quick and early wins as possible, while setting up specific, long-term, scalable digital marketing goals.
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We’ll roll out our full execution plan, focusing on timely, tactical implementation, and setting up scalable growth opportunities. This frees you up to work on other high impact areas of your business.
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Our online marketing team continually monitors your results at every step of the process, then leverages that to get you even more wins.
— Testimonials
Our Creds
— Our clients love us
“Single Grain enables us to increase our impact without increasing our headcount”
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
“Their expertise has helped Nextiva grow its brand and overall business”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”
“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”
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